chadisa

Member
Joined
Dec 20, 2016
Messages
6
Reaction score
0
Hey guys/gals,

I'm new here so no shock that my first post is a question :) and I am hoping I have posted this question in the correct section of the forum.

Does anyone know of a tool/software that can tell you if a certain search term/keyword will produce a maps listing in the search results? I know Chad Kimball had one a long time ago but I am not sure if it still works.

The root of my question is I don't know what keywords to specifically target for my clients' GMB profiles. I don't believe a keyword phrase that currently doesn't show any GMB's in the search results will all of sudden start showing one because I have "optimized" for that keyword for my client, right?

I hope that all made sense and I thank you guys for taking the time out to point me in the right direction.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
I believe Chadisa is talking about Local Pack listings and I don't think those 2 do it.
 

chadisa

Member
Joined
Dec 20, 2016
Messages
6
Reaction score
0
I believe Chadisa is talking about Local Pack listings and I don't think those 2 do it.

Yeah exactly. I just want to run a list of keywords through something and it will tell me if it produces a maps listing. I don't want to focus on keywords for local that don't produce a maps listing.

For example: a few months ago the term "apartments Malvern" produced a maps listing, but no longer does. But if you just search "apartments" it produces a maps listing of apartments that are close to my location.

The real question I guess I have is how do you decide which keywords to focus on for local SEO/maps, etc?
 
Joined
Sep 11, 2012
Messages
86
Reaction score
78
We recently added this feature to our Google Local Wizard reports.

You ate limited to just 5 keywords per report and you also get a lot of other SEO benchmark info in this report.

In January/Feb we will be adding this feature into our Rank Checker reports as well as localised keyword volumes.

I'm happy to answer any questions about this. And sorry for the self promotion but i thought it was relevant :)
 
Joined
Oct 25, 2013
Messages
752
Reaction score
286
Moz keyword explorer has that feature, or at least it did last Summer when I was using the tool for a while. You could dump in a bunch of keywords, and pull out the ones that have the 3-pack as I recall, it'd be worth trying it out at least.
 

chadisa

Member
Joined
Dec 20, 2016
Messages
6
Reaction score
0
We recently added this feature to our Google Local Wizard reports.

You ate limited to just 5 keywords per report and you also get a lot of other SEO benchmark info in this report.

In January/Feb we will be adding this feature into our Rank Checker reports as well as localised keyword volumes.

I'm happy to answer any questions about this. And sorry for the self promotion but i thought it was relevant :)

Myles I have been a happy customer of BrightLocal for a long time and I never noticed that feature until just now (I had to log into my account to see if I could find where you were talking about).

Thank you SO much!
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
The root of my question is I don't know what keywords to specifically target for my clients' GMB profiles. I don't believe a keyword phrase that currently doesn't show any GMB's in the search results will all of sudden start showing one because I have "optimized" for that keyword for my client, right?

Sounds like you found the tool you need.

As for which keywords are likely to show the 3 pack, they will be high volume keywords, obvious keywords with local intent, or a combination of the two.

For example, "chiropractor" will always show a 3 pack listing but "back pain" may not. Chiropractor has high volume with an obvious local intent. Back pain has high volume but may not be inherently local, even if you add the city into the search.

Also, maybe a new industry has opened up, like maybe Crossfit back in the day before it became what it is now. The search "Crossfit gym" didn't have a high volume even though it is obviously local (or is to us humans anyway). Google didn't have enough GMB data to return for it so it wouldn't show the 3 pack.

So, if the keyword is obviously local, has a high enough volume, or both, it's probably going to show for the 3 pack.

Also, there's the case where if Google learns that when people type in a certain query, they're looking for local results, they may switch up their results based on re-searchers or bounce rate. For example, a mass subset of users searches for "widget a" and gets a set of search results but then immediately re-searches "widget a tullahoma" and finds what they are looking for (doesn't bounce). Eventually, with enough data, the re-search signals to Google that they aren't showing relevant queries. They need to start showing local queries as the data shows that's what people are looking for. So they roll over the SERP to match searcher intent.

That's a fairly intense answer. But probably the simplest answer is just because you optimize for a keyword, no, that doesn't mean a map pack will appear with you in it. But your website could appear #1 for that keyword if you optimize the website for that keyword, which is what you want anyway, correct? To be at the top? Either way, whether a map pack shows up or not, you win.
 
Joined
Oct 25, 2013
Messages
752
Reaction score
286
Joshua's got the answer for the question behind the question there. All the keywords you're finding matter, you shouldn't discount one just because it doesn't have a 3-pack. Just means that you'll need to target those organically instead.

I've also found it's unlikely that you'll rank well for a wide range of 3-pack keywords. Wedding Photographers that also do product photography will need to pick one to focus on for their GMB. The main things you can do to influence it are just the categories and the page on the site you link to anyway. Your main GMB keyword is usually going to be fairly obvious, unless, as Joshua said, it's a new or strange industry.
 

chadisa

Member
Joined
Dec 20, 2016
Messages
6
Reaction score
0
Guys thank you so much for these well thought out responses. This was my first experience with Local Search Forum and it was top notch. Thanks again.
 

freerunr

Member
Joined
Feb 7, 2013
Messages
115
Reaction score
43
We recently added this feature to our Google Local Wizard reports.

Also, maybe a new industry has opened up, like maybe Crossfit back in the day before it became what it is now. The search "Crossfit gym" didn't have a high volume even though it is obviously local (or is to us humans anyway). Google didn't have enough GMB data to return for it so it wouldn't show the 3 pack.

@Myles, I haven't used any of your tools in over a year, so just out of pure curiosity, in light of Mr. Mackens' comment about new industries, does your feature account for this? For example, something I search for today may not give a 3-pack, but that same search 6 months from now, and from then on, does. I'm assuming you keep a good beat on such things :)
 

50Bubbles

Member
Joined
Jan 26, 2016
Messages
15
Reaction score
4
I was going to suggest Bright Local but of course Myles beat me to the punch. However, I'd suggest a Bright Local standard ranking report instead of the GMB report. It will show Google MAPS listings as they show up in organic search. You can use 100 keywords per report and listings that produce a 3pack show up in Organic as "Loc" vs. Org.

For keyword research, choose a website (not necessarily your clients) that is prominent already on Google MAPs and Organic and you'll see listings for "loc" when they show up in the threepac.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
253
Reaction score
77
Hey its Chad Kimball, noticed this post re: our google maps software, Yes we actually had to remove that feature from our software because we offer the software for free and it was really expensive to keep up with constantly changing the tool to scrape google's results to identify map packs...
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Forum software upgraded Forum Software Updates and Technical Issues 0
RobertCarnitas Image Copyright Audit Software Websites, Software, and Security 1
djbaxter Forum software upgrade LSF News and Announcements 1
djbaxter Forum software upgrades March 17-20, 2020 Forum Software Updates and Technical Issues 3
Jens Rank Tracking Software for local results Local SEO Tools & Software 12
M Local seo tools and software Local SEO Tools & Software 11
Scott ClientClicks Chat software recommendations? Websites, Software, and Security 3
abrandt QUESTION: City-specific / Hyper-specific Citation Software ??? Citations 17
premiumweb Let's talk software. What do you use/recommend? Local SEO Tools & Software 2
J Software Development Companies - Google Doesn't Treat Related Searches as Local Local Search 4
CraigJMount Scheduling Software for Agencies Local SEO Tools & Software 5
rhowe I'm struggling with what software or tool to use to show results Local SEO Tools & Software 18
juliaannCA Which software do you use for monthly reporting to clients for your agency? Recycle Bin 0
John Vuong Which software do you use for monthly reporting to clients for your agency? Local Search 23
J Any Software or Tools for Analyzing Duplicate Content Sitewide? Local SEO Tools & Software 5
djbaxter A New Look and New Software for the Local Search Forum LSF News and Announcements 14
C Best local lead generation software Recycle Bin 0
H Software to manage customer requests/Orders? Consultant's Corner 0
T How To do SEO for Software Development company Local SEO Tools & Software 2
BaggySEO Local ranking software Local Search 5
G What software was used for this prospecting tool? Consultant's Corner 1
M camera software Recycle Bin 0
Ryan77 Best Wordpress Click To Call Software/Solution? Local SEO Tools & Software 4
vivekrpatel Plugin or software for reviews ? Google, Yahoo, Bing, Yelp, etc Local Reviews 3
jvaquino Does anyone know any VPN software that has Ottawa ON IP's? Local SEO Tools & Software 1
Tim Colling Review: Grade.us review management software Local Reviews 5
Mark Warner Need A New Keyword Research Process and Software, Pls Help Local Search 0
J All-In-One solutions? Software to optimise & handle many Local SEO clients Local SEO Tools & Software 3
Linda Buquet Free Keyword Rank Software for Competitive Analysis & Pre-Consultations Local SEO Tools & Software 12
M Has anyone used this tool (software)? Local SEO Tools & Software 6
L Local Directory Checkup software? Local SEO Tools & Software 2
Linda Buquet Best Local SEO Tools & Software? Top Resources Here Local SEO Tools & Software 0
djbaxter Forum Software Upgrades Forum Tech Support 23
L Video Software Local SEO Tools & Software 7
Dustybones Semiologic: Anyone have an experience with this wordpress software Local SEO Tools & Software 2
T SEOmoz is now Moz and new local software on the way Local SEO Tools & Software 1
djbaxter Forum software updated Forum Tech Support 2
Chris Ratchford Client/account management software? Consultant's Corner 13
Linda Buquet Free BrightLocal Webinars - Local SEO Software Tools Local SEO Tools & Software 0
dpmihai Re: Reporting Software Recycle Bin 0
Marie Ysais Local Reporting Software Local SEO Tools & Software 17
C Comparison of Software Tools Local SEO Tools & Software 5
R New Reputation Management Software includes Google Review Backups, Alerts ? See Sceen Recycle Bin 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom