Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
733
Reaction score
524
Just noticed that a local business is getting review star icons in SERPs for their own site (see screenshot). When I looked at the code, I see that their aggregateRating markup is referencing another site (reputation.com). Will that work for other sites or is this just one that slipped through the cracks?

chrome_2020-03-30_11-10-37-urgent_care_-_Google_Search_-_Google_Chrome.png
 
Joined
Nov 20, 2019
Messages
93
Reaction score
117
Hey Rich,

It looks like this one just slipped through the cracks and in general, I'd recommend avoiding workarounds. Google usually fills these gaps in eventually and it's better to stay on its good side, after all! That said, you can still use product schema if that applies to yours or your client's business?
 

Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
733
Reaction score
524
Thanks, @StephanieNewton. I looked and this does indeed appear to violate Google's guidelines:

If the review snippet is for a local business or an organization, you must follow these additional guidelines:
  • Pages using LocalBusiness or any other type of Organization structured data are ineligible for star review feature if the entity being reviewed controls the reviews about itself. For example, a review about entity A is placed on the website of entity A, either directly in their structured data or through an embedded third-party widget.
  • Ratings must be sourced directly from users.
  • Don't rely on human editors to create, curate, or compile ratings information for local businesses; instead, use critic review structured data.
  • Sites must collect ratings information directly from users and not from other sites.
 

carolyn2

Member
Joined
Aug 10, 2015
Messages
33
Reaction score
25
I understand the aggregated review schema is being ignored - the reason the stars are showing is that if you look at the "aggregateRating": you'll see schema for "review": which has the actual review on the page. The "reviewBody": and all the details - it's below the aggregated code. So in this case the proper use of review schema with the actual reviews is what is permitting the stars to show in the serps.
 

Georgie May

Member
Joined
Oct 13, 2019
Messages
4
Reaction score
1
Hey Rich,

It looks like this one just slipped through the cracks and in general, I'd recommend avoiding workarounds. Google usually fills these gaps in eventually and it's better to stay on its good side, after all! That said, you can still use product schema if that applies to yours or your client's business?

Hi Stephanie,
What do you think about this example. Similar to what you found but they have markup showing on every page.

Local Business Reviews Example showing in serrps.png
 
Joined
Nov 20, 2019
Messages
93
Reaction score
117
Hi Georgie,

It looks like this business is using local business aggregate rating schema. Just from a quick look I'd also speculate that they're not adhering to Google's guidelines because a) it's not immediately clear where the reviews are being sourced from and b) it's not referring to a specific product. But, this is somewhat speculation — I'm by no means an expert in all-things Schema!
 
Similar threads
Thread starter Title Forum Replies Date
Rich Owings Facebook review star icons show for some pages, not others Local Reviews 5
Steve Attarian Has anyone had luck removing a Review by a non customer that gave one star because she noticed that the staff didn't wear masks when she walked by? Google My Business & Google Maps 4
abbiebeltran Disgruntled former employee leaves 9 1-star reviews and counting on GMB listing Local Reviews 5
S 1-star review (not by customer) Can this be removed? Local Reviews 9
F HELP Competitor leaves FIFTEEN 1-star reviews in a matter of days Google My Business & Google Maps 17
Y One of my rivals bought 5 stars 100 spam reviews in 2 weeks Google does not care Google My Business & Google Maps 1
M Review stars not showing up even though we have 40 reviews for GMB profile Google My Business & Google Maps 9
D Do google punish google my businesses with only 5 star reviews? Recycle Bin 1
Y Do google punish google my businesses with only 5 star reviews? Help & Support for Google Local 6
Hammer Review stars missing and reviews section moved down Local Search 3
RuggedSEO A Business Offering Discounts If You Give Them a 5 Star Review Local Reviews 13
JoyHawkins Did Yelp Lose Review Stars on Category Pages? Local Reviews 2
djbaxter Local U 2019: Map Spam, Review Stars, Google Winning, Yelp Losing, and Joy Hawkins Local Search 0
raellovepie Reviews in KP only shows the review & not the stars? Google My Business & Google Maps 1
M How do you get the Google Reviews Stars to stick? Local Search 18
J Curious Multiple 5-Star Reviews Google My Business & Google Maps 2
Cordell Crowley Multiple 1-star Reviews in Short Timeframe Google My Business & Google Maps 14
R Bogus One-Star Google Review? Local Reviews 5
Tim Colling Encouraging Reviewer to WRITE, not just click on stars Local Reviews 4
Cordell Crowley Unable to See Business's Star Rating/Number of Reviews at First Glance? Google My Business & Google Maps 2
JoyHawkins 4-Star Fake Review Issue - Over 2.3 Million Fake Ratings on Google Local Reviews 32
KevinJr Can You Get a 5-Star Average on Google with Negative Reviews? Local Reviews 9
Rich Owings Two one-star reviews from same person under two different accounts Local Reviews 11
Chris Ratchford Patient writes 1 star review for dentist at all 5 locations... Local Reviews 16
AndySimpson 2 Reviews or less and no stars displayed spotted in the wild... Google My Business & Google Maps 4
djbaxter 5 Star Review Break Room: Chat and Off Topic 4
M Why do removal services in the UK not show stars / reviews? Google My Business & Google Maps 3
djbaxter Criminal biker gang Nomads attacking businesses with 1-star reviews Local Reviews 3
S Review stars in Google Organic: How is it Done? Local Reviews 29
Garrett Sussman Are You Losing 5 Star Reviews to Hidden Customer Expectations? Local Reviews 2
M Google Review Stars not changing? Local Reviews 10
Eric Marshall Google Showing Stars for 3/4 Reviews Local Reviews 18
Garrett Sussman Look Beyond the Stars (Your Customers Do) - The Value of Review Written Content Local Reviews 4
Scott ClientClicks Review Snippet Stars Gone Local Search 8
Conor Treacy Green Stars for Reviews in Google (while not logged in) Local Search 2
Linda Buquet Jeweler Attacked by Hundreds of Fake 1 Star Reviews - Facebook Refuses to Act Local Reviews 2
Tim Colling Google SAB map marker with review star Local Search 3
Linda Buquet NO Reviews or Stars In The New Local 3 Pack - Yet Another Google Test? Google My Business & Google Maps 4
B Have 5* Google Reviews but Star Ratings Do Not Appear Local Search 4
Linda Buquet Oh My Stars! Are Google Review Stars Changing Colors? Local Reviews 13
Anmol Company Gold Star Rating and Reviews in SERP Google My Business & Google Maps 30
Linda Buquet New Book: "Five Stars: Putting Online Reviews to Work for Your Business" Local Reviews 1
Dustybones Missing "Review Stars" in Google SERPS Local Search 2
JoyHawkins 5 Reviews yet no Gold Stars? Local Reviews 4
Bishop 5 Reviews, No Stars (7-Pack) Google My Business & Google Maps 8
Travis Van Slooten 4 Reviews Gets You Stars Now on Google+ Local? Google My Business & Google Maps 7
JoyHawkins Review Stars Not Showing in Google Search Organic SEO 2
Linda Buquet Heat Map Study - New Review Stars, Do they Get the Clicks? Local Reviews 2
Linda Buquet Google Review Stars Back in the SERPs - Spotted in the Wild - Testing 123 Launch! Google My Business & Google Maps 20
Chris Ratchford Rich Snippets - Review Stars in Local SERPs? Local Search 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom