ladykal

Member
Joined
Apr 23, 2019
Messages
9
Reaction score
6
Hi all,

My client has customers from various surrounding cities - can I create local landing pages to target these cities although he only has 1 office? I haven't done local SEO in a long while and can't remember if this is considered bad practice or not.
 

Contractor

Member
Joined
Jan 24, 2020
Messages
204
Reaction score
70
This is common with service area businesses. I don't have a single city where I live, it's just lots of small towns, hundreds of them. My services area is about 15 towns so I made a landing page for each of them.

Google doesn't like Doorway Pages, but these are different. Instead of putting up the same page 15 times with only the town name replaced, you have to make each page unique. There are many ways to do that. Talk about the town itself and include pictures (which show up next to the result in mobile search, a big plus). Talk about work you have done there or for customers from there. Post reviews or testimonials from customers who live there, etc. etc.

If you make each landing page unique Google won't have a problem with it. And if you make them all good quality and get some links, google might rank them higher in the organic results than the businesses who are located in that town.
 

ladykal

Member
Joined
Apr 23, 2019
Messages
9
Reaction score
6
This is common with service area businesses. I don't have a single city where I live, it's just lots of small towns, hundreds of them. My services area is about 15 towns so I made a landing page for each of them.

Google doesn't like Doorway Pages, but these are different. Instead of putting up the same page 15 times with only the town name replaced, you have to make each page unique. There are many ways to do that. Talk about the town itself and include pictures (which show up next to the result in mobile search, a big plus). Talk about work you have done there or for customers from there. Post reviews or testimonials from customers who live there, etc. etc.

If you make each landing page unique Google won't have a problem with it. And if you make them all good quality and get some links, google might rank them higher in the organic results than the businesses who are located in that town.

This is exactly what I was hoping to hear. Although he has only 1 physical office, I will create no more than 15 local landing pages and each of those will be unique to the area it is serving. No duplicative content.

If the home page is ranking on or near page 1 for the its main city (the city the business resides in), then there is no reason to create a local landing page for that main city, right? what are your thoughts? And thank you!
 

Contractor

Member
Joined
Jan 24, 2020
Messages
204
Reaction score
70
Yes, no need for a landing page for the town that the business is located in. That is what I read here and elsewhere AFTER I made my website and made a landing page for the town I am based out of, Oops lol.

So here I am, not sure if that landing page is stealing some of the juice from my homepage. And I wonder if it's best for me to remove it or leave it, I am open for any of the pro's opinions on this.
 

ladykal

Member
Joined
Apr 23, 2019
Messages
9
Reaction score
6
Yes, no need for a landing page for the town that the business is located in. That is what I read here and elsewhere AFTER I made my website and made a landing page for the town I am based out of, Oops lol.

So here I am, not sure if that landing page is stealing some of the juice from my homepage. And I wonder if it's best for me to remove it or leave it, I am open for any of the pro's opinions on this.

I would think it over by looking at the following items to inform your decision:
  • Which of the two pages ranks higher for your target keywords (GSC)?
  • Which of the two pages gets more impressions for your target keywords (GSC)?
  • Which of the two pages have more backlinks from external websites?
  • Are any important keywords being cannibalized?
  • use the search site operator to see which URL displas first, this is usually what Google deems as most revelant for that query. So you would write the following:
    • site:abc.com "city + main keyword"​

To be uber clear - my client has a walk-in location, he doesn't go to his customers. So the local landing pages are still ok to do, right?
 

skyalphabet

Member
Joined
Oct 31, 2020
Messages
4
Reaction score
0
Things you might want to consider:
1. Update your Google My Business to ensure each location page is included in the service areas.
2. Create a post in Google My Business for each landing page. 15 posts if you have 15 pages. Repost them every 14 days.
3. The URL structure for each landing page should reflect the location you are targeting i.e. nail-salon-detroit-michigan/
nail-salon-flint-michigan/

Use these URLs as your GMB destinations

4. Use alt-text on the images on the landing page and include the location (flint, michigan) along with the image description and a lat/long coordinate. For example:

Nail salon in Flint, Michigan where a Flint resident receives pedicure 43.0125°, 83.6875°

5. The social schema also helps a lot if your landing pages are services or products
 
Similar threads
Thread starter Title Forum Replies Date
B Flagging Bad Reviews By Same Person - Best Practice? Local Reviews 1
Yosu Cadilla Has Google My Business been good or bad for your Local SEO practice bottom line? Consultant's Corner 15
Gsmithmike Different websites under one IP is it really a bad practice? Local Search 2
P Tracking # For Chambers, Bad for NAP Consistency? Citations 2
jross The website provided by GMB - Good or Bad? Google My Business & Google Maps 4
Brittany Barkes Merging GMB Location With Bad Reviews Google Duplicates & Merges 2
MKubot Inside Medical Building (with bad reviews) Ask a LocalU Expert [PRIVATE] (LocalU) 2
S Really bad GMB reviews, options? Google My Business & Google Maps 7
LocalSEODat Hey Gang - if you get high volume of reviews and only reply to positive ones, is that a bad thing? Local Reviews 2
H Reciprocal Linking - is this bad? Local Search 3
RICKDO Switched to business area and went so BAD! Service Area Businesses 3
elle150 Unfair threat to bad review Google News: Important Changes & Features 8
djbaxter Google: Don't disavow bad links unless you are responsible for those links Organic SEO 7
Garrett Sussman Forging Court Orders Is No Way to Delist Bad Reviews Local Reviews 5
D Need advice on a bad reviews from competitors Local Reviews 7
BaggySEO Some advice on a bad review please Local Reviews 3
Conor Treacy Bad Reviews, thinking of closing GMB profile Local Reviews 11
J Creating a Dupe G Page In order to delete one with a bad review Google My Business & Google Maps 4
Garrett Sussman Why Large Enterprises Are So Bad At Review Management Local Reviews 2
C City Links in the Footer? Good? Bad? Not Sure? Local Search 3
Garrett Sussman How To Get Your Unhappy Customers To Change a Bad Review Local Reviews 2
S Bad reviews for a rebranded business Google My Business & Google Maps 2
A Facebook Locations - Good or Bad for Local SEO? Local Search 11
Michael Charvet NAP Question: Same phone number at satellite office a bad idea, or is it workable? Local Search 2
Yosu Cadilla Has the "new" Google My Business launch been good or bad for Local SEO pros? Recycle Bin 0
Tim Colling A bad day: when both BrightLocal and Join.me have outages during client calls Break Room: Chat and Off Topic 7
Garrett Sussman The Terrible, Horrible, No Good, Very Bad, Awful Online Reviews Local Reviews 2
pbarnhart AdWords Express - Need Your Experiences (good and bad) Paid Search and Local Service Ads 7
JoyHawkins How Bad is Spam in Your Town? Google My Business & Google Maps 17
H Reciprocal Linking - bad? Local Search 9
P Local SEO Reputation Management - Time to Remove Those Bad Reviews Recycle Bin 0
JoyHawkins Great Tool for Determining Bad Backlinks Organic SEO 4
Conor Treacy Looking for a tool to sniff out bad sites Consultant's Corner 2
Dustybones Is It a Bad Thing If You Don't Change Your Clients To HTTPS? Organic SEO 5
Linda Buquet How To Do HIGH IMPACT Review Audits - Turn Bad Reviews Into Solutions - Miriam Ellis Local Reviews 0
Linda Buquet Google Testing New Local Brand 3 Packs - Good News & Bad News Google My Business & Google Maps 8
Dustybones Got A bad Review? Here Are Some Tips on How to Deal With It Local Reviews 3
HurricaneK8 Open Source Search Engine-- Is it possible? What would it look like? Good/Bad? Break Room: Chat and Off Topic 2
Linda Buquet Unravelling the Mystery of Bad NAP Data - Whitespark Citations 2
Linda Buquet Myth Busting - More BAD Local SEO Advice Local Search 5
M Google maps ranks dropped badly Google My Business & Google Maps 5
RobinOctane Image Hosting Bad or Good? Local Search 2
G How much does bad website design affect SEO? Local Search 7
Chris Ratchford Is this an appropriate response to a bad review? Local Reviews 8
Linda Buquet How Bad Do YP Ad Deals Suck for Local SEO? Local Search 8
RobinOctane How Did this Happen? Suddenly Flooded With Bad Listings Local Search 3
G facing legal action for a fake bad review of a business I used to own. I didn't make Recycle Bin 0
RobinOctane ExpressUpdate Dupe Created with Bad Number Local Search 2
D Google Dashboard Data: has it ever been this bad Google My Business & Google Maps 5
H Bad Spam Attack Recycle Bin 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom