Jul 22, 2015
Reaction score
Is Yext worth the monthly fee as opposed to doing these listings manually? So far I've been avoiding the ones that redirect to Yext. Any advice?

Colan Nielsen

LocalU Faculty
Jul 19, 2012
Reaction score
Hi @Libkee27,

The only time I have seen Yext provide value is for enterprise multi-location listing management. In other words, if you are managing 100's or 1000's of locations for a business. Of course, this is going to be very expensive but if you need a LOT of data updated across 100's of listings Yext is a solution.

Outside of that scenario I see no reason to spend the money on Yext for local businesses. Go with Whitespark or Bright Local for citation building an clean-up.

Dan Foland

SEO Director at Postali
Local Search Expert
Sep 25, 2018
Reaction score
I agree with @Colan Nielsen.

To add to what Colan mentioned, I've used Yext for enterprise level clients and spent $100,000+ per year with them. Prior to that, I was the sole person managing 1,000+ listings for the client on GMB.

Not only that, but I had roughly 15 other clients I was doing SEO work for. The business was already paying $70,000 a year to have me manage their GMB listings (this was paid to the agency I worked for, not me personally).

So it was likely worth it for the business to pay roughly double for a dedicated solution that went beyond GMB. Additionally, this was a large health system (Yext offers healthcare specific directory listings) so it made sense.

I've heard and seen nothing but bad things about Yext for small business owners and I wouldn't suggest it as a solution for any non-enterprise level company.

Conor Treacy

Feb 25, 2014
Reaction score
We use Yext with each of our monthly SEO Clients as it's a simple one-stop location for the directories. We do have manual listings at other places too, but the advantage that we use in Yext is a simple update at 1 location for Images, Menus, Product/Services, Coupon Specials, and Events. Updating in the one location pushes out to everyone else.

We use Brightlocal for some other directory listings and also the aggregators, but the Menu & Coupon push is worth the money in Yext (at least for our clients).


Sep 25, 2018
Reaction score
It really depends on budget, we use it for small local businesses, it helps us scale that part of our offerings in a super reliable way and we build the cost of it into our retainer.

We use Yext in conjunction with BrightLocal and have found that this approach covers the largest most important sites and the smaller directories. It's costly - so it's not right for every business owner or agency but man I would be lying if I didn't say how much time it saves us.


LocalU Member
Mar 21, 2014
Reaction score
We use Yext for our monthly clients in our top tier 'partner' program, particularly like the 'knowledge tags' feature that gives us one short script to add schema to our clients websites. We use Bright Local as the perfect compliment to Yext. Not for everyone, but works for us.


Local Search Expert
Sep 12, 2012
Reaction score
We get this question all the time and no, it's not worth it for a small business or an SEO working for a small business to use Yext. The cost over the long run compounds vs manual building and if you cancel, you lose your listings.

Over 5 years you'll have paid Yext ~$2,500. In 5 years you'll still have only paid the fee initially if you build manually. With us that's a savings of close to $2,000. It just doesn't add up.

The only situation I can think of is maybe with a client that updates their hours constantly and just doesn't listen to you when you say that updating your listings on a monthly basis is unnecessary. You know, the client that wants to update their pictures once a month and has bought the incorrect assumption that "fresh" information on your listings will help you rank higher. Get Yext just to make the client feel better in that case.

I'll also echo what others have said about enterprise. It is a solution if you're managing hundreds or thousands of listings.

Beyond those two use cases, and for 99% of small businesses, go with manual over Yext.

P.S. In the interest of full disclosure, I am the President of a company that runs a manual citation service. So while I think my opinion is unbiased, I'll let you decide :)
Similar threads
Thread starter Title Forum Replies Date
S Clients Business name now has an "A" in front of all it's YEXT site listings Citations 1
djbaxter Whitespark Introduces Yext Replacement Service Local Search 0
Barb Davids Moz Local vs Yext Citations 3
dave101 Anyone a Yext Reseller? Local SEO Tools & Software 8
Belen C Yext yes or no? Local Search 19
Adam Kaufman Yext Class Action Suit? Local Search 22
S Yext and the $400 price tag to edit NAP Local Search 6
Jo Shaer Amazon Alexa UK Searches and Yext Local Search 5
AMF Incorrect Data Being Reported by D&B and YEXT. Citations 7
C Best Value Local SEO Platform? Brightlocal? Mox? Yext? Whitespark? Tribelocal? Consultant's Corner 8
AndiFox Yext alternative Local SEO Tools & Software 5
A Looking for Yext/Synup/Brightlocal/Moz/Single Platform account owners for help Citations 6
S Yext/Google My Business Google My Business & Google Maps 3
Travis Van Slooten Unable to Claim or Update iBegin Listings (Unless Using Yext)? Local Search 14
Tim Colling Yext enters the online reviews management and marketing ("ORMM") space Local Reviews 0
A Yext slam in the Yext forum Recycle Bin 0
Linda Buquet Top 100 Local Business Directories/Citations for Local SEO by Andrew Shotland @Yext Citations 12
JoyHawkins Can Yext Remove Basic Yahoo Listings? Citations 9
Brent Fluxx Media Not ranking in the top of maps. Yext cleanup? Google My Business & Google Maps 6
ccbackus Yahoo! Local Listings - Aabaco - Yext - Anyone solve the mystery? Local Search 30
A Moz Local vs Localeze vs Yext vs... Citations 11
Eric Rohrback 301 redirect & Yext Image Question Local Search 0
C Is Yext Free or Free Through Partners? What is Going on Here? Local Search 2
Linda Buquet Places Scout Launches Partnership with Yext for Seamless Data Integration Local SEO Tools & Software 0
Christa Morgante Publishers Where Yext is Default Claim Local SEO Tools & Software 5
RDWM Sent to Spam Re: CitySearch/Yext Recycle Bin 1
JoyHawkins CitySearch Now Powered by Yext Local Search 15
M Has Yext Gotten Slower? No Longer Direct Insertion Without Yelp Hassling Clients? Local Search 3
M Has Yext Gotten Slower? No Longer Direct Insertion Without Yelp Hassling Clients? Recycle Bin 0
D Yext hoding info.. Recycle Bin 2
A Banned for Attacking Member (Yext) Recycle Bin 1
JoshuaMackens Re: Announcing the New Yext Forum + Discount for Local Search Forum Members Recycle Bin 0
A Banned for Yext Bashing - Posts removed Recycle Bin 1
Lloyd Silver Best Practices For Transitioning Client Away From Yext Citations 28
frederickwebpro Yext or Yodle sucesses or failure question for the local seo community Citations 2
iFuse Yext Duplicate Listing Suppression Service Local Search 24
M Yext Update? Local SEO Tools & Software 0
eestrada234 Claiming Ownership of Yext account from Previous Owner Local Search 1
B Updating White Pages without Yext Citations 7
Adamk YEXT and Paid Links Local Search 0
V My review of Yext. Google My Business & Google Maps 9
Nyagoslav Looking for Yext Resellers Local Search 6
Tyson Downs Going Away From Yext Local Search 11
billbean Yext Resellers? Local SEO Tools & Software 6
iwebresults White pages edit leads to Yext Local Search 8
mqs1000 Is Yext / Yahoo Localworks messing up my local ranking? Google My Business & Google Maps 8
Linda Buquet When you Cancel Yext PowerListings What Happens to Citations? Citations 2
Nyagoslav Canceling Yext PowerListings Citations 16
Linda Buquet Comparison Between Manual Citation Building and Yext by Nyagoslav Citations 10
Chris Ratchford Yext- Has anyone used? Local Search 5

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom