bczubiak
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- Joined
- Aug 6, 2013
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One thing I REALLY don't like to do is repetitive tasks. When you have more clients than you have fingers, many things can get our of control real fast. About 10 minutes ago, I was hit with another "What took me so long" idea that I think will really help us out.
Every month we review the current ranking positions of our clients website pages. If we see a page that isn't ranking so well or is on life support, we bust out our onpage optimization toolbox and start changing all sorts of things. After we hit the 'Update' button to save our changes, we don't look back. So after a month or so, we have no clue if the page is ranking better, worse or stayed the same. To make things worse, we don't even remember making the changes because we have so many clients with 20-30 pages of content each that we just hope for the best and move on to the next priority on our list
Being an office automation kind of guy, I got to thinking about how we can manage this. First off, I am a big fan of dashboards because I like to see things in one place. My thought went something like this;
"Wouldn't it be nice to see all the changes we made to client webpages where we can see the beginning page ranking and then see a history of the ranking over time?"
I would like a module where I can add a page url that show a starting ranking position then run at certain intervals like once per week where we can see the history of the ranking change.
Here are the fields required:
Page URL to Track
Search Term For That Page
Notes field to describe specific changes made (Page Title, H1, image addition etc)
Current rank for Google,Google Mobile and Google Maps (We can get these using Bright Local or other API's)
1) Add the URL you want to track
2) Add the search term
3) Hit a magic button in the software that would populate the current ranking of that page with the search term
We understand that a search term may rank better on a page that we don't want to rank for so we will deal with that.
We understand that there is software out there that does this but we want to track specific urls for certain client pages and we want it to be integrated with our software so that it's easy to view and use so we can make fast decisions with minimal effort so we can save time.
We will start programming this starting this week and will add to this post with any "challenges" that come our way.
Our software will create a transaction record for each url each time we run a ranking update. By doing this, we can see when ranking changes occur, either good or bad.
If you don't have a means to automate this, you could set up a spreadsheet to track.
Disclosures: I have a background in software development. I have a great resource who has worked on our backend software for over 3 years now and is well verse in API integration.
Thoughts? Comments?
Every month we review the current ranking positions of our clients website pages. If we see a page that isn't ranking so well or is on life support, we bust out our onpage optimization toolbox and start changing all sorts of things. After we hit the 'Update' button to save our changes, we don't look back. So after a month or so, we have no clue if the page is ranking better, worse or stayed the same. To make things worse, we don't even remember making the changes because we have so many clients with 20-30 pages of content each that we just hope for the best and move on to the next priority on our list
Being an office automation kind of guy, I got to thinking about how we can manage this. First off, I am a big fan of dashboards because I like to see things in one place. My thought went something like this;
"Wouldn't it be nice to see all the changes we made to client webpages where we can see the beginning page ranking and then see a history of the ranking over time?"
I would like a module where I can add a page url that show a starting ranking position then run at certain intervals like once per week where we can see the history of the ranking change.
Here are the fields required:
Page URL to Track
Search Term For That Page
Notes field to describe specific changes made (Page Title, H1, image addition etc)
Current rank for Google,Google Mobile and Google Maps (We can get these using Bright Local or other API's)
1) Add the URL you want to track
2) Add the search term
3) Hit a magic button in the software that would populate the current ranking of that page with the search term
We understand that a search term may rank better on a page that we don't want to rank for so we will deal with that.
We understand that there is software out there that does this but we want to track specific urls for certain client pages and we want it to be integrated with our software so that it's easy to view and use so we can make fast decisions with minimal effort so we can save time.
We will start programming this starting this week and will add to this post with any "challenges" that come our way.
Our software will create a transaction record for each url each time we run a ranking update. By doing this, we can see when ranking changes occur, either good or bad.
If you don't have a means to automate this, you could set up a spreadsheet to track.
Disclosures: I have a background in software development. I have a great resource who has worked on our backend software for over 3 years now and is well verse in API integration.
Thoughts? Comments?
