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Arim makes some great points in this post. Step back from the things a bit and don't forget to look at marketing in new ways. We can get buried sometimes. The idea of optimizing your website for search is a pretty straight forward process now. Don't get caught up in chasing keywords and rank. You want to have a solid brand that spreads a message that makes people want to engage.

Kickass Company + Steady Engagement = CTR and Higher Ranking

How to Dominate the SERP without SEO Knowledge
June 22, 2015 Posted by Arim Salci

What?s the catch with ranking number one in the SERP? I bet you?ve asked yourself that question before and I bet you still wonder. The answer is, you don?t even need to know what SEO is to dominate the SERP!
 

mborgelt

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Great post. I particularly like the point about knowing your business. The most successful campaigns that I have had come from clients who can tell me everything I want to know (and more) about their business. I like how he points to the trend of SEO becoming less about tactics and becoming more about creating a great website that tells users as much useful info about their business.
 

Linda Buquet

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Thanks Justin. Looks intriguing and if Michael liked it that much, can't wait to read over my vacation.
 
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I think if you are the kind of SEO specialist that uses "tactics" as your main focus, you just line yourself up to be a company that is more reactionary than it is progressive. Tactics generally come and go, but having a solid brand and marketing plan in place can help you ride out the regular Google hiccups.

I like how he points to the trend of SEO becoming less about tactics and becoming more about creating a great website that tells users as much useful info about their business.
 
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