May 19, 2016
Reaction score
Hi All

Just picked up a client who is an emergency electrician who wants to be more visible in organic results. Hi site is only 6 months old and doesn't have a lot of content on it. I am struggling to come up with content ideas and a link building strategy for this vertical.

Can anyone send some advice please.

Many thanks


Jun 28, 2012
Reaction score
Short articles (blog or blog-type posts) on topics like

  • regular maintenance of plumbing systems for homeowners
  • do's and don't for cleaning drains (types of products)
  • do-it-yourself advice for unblocking stopped-up toilets and drains
  • seasonal maintenance and preparing for winter
  • when to call a plumber

In essence, provide free advice for

  • what the homeowner or tenant can do himself
  • what the homeowner or tenant should NOT do
  • when to call a professional and why s/he should call your client

There is a lot of bad or useless advice out there for DIY plumbing (I can tell you from experience that most of it almost seems to be created by plumbers to convince you that your efforts are totally useless and to give up in frustration and call a professional).

GOOD advice on what the homeowner or tenant can and cannot do (or should and should not try) could go a long way toward convincing prospective customers that your client is the person to call when the job is beyond the skillset for an amateur.

If you’re up to it, Youtube videos and a Facebook page with short articles would also be an asset.


Dec 19, 2017
Reaction score
Link building and content creation for emergency electrician
With the site being only six months old, you really need to move forward with content creation and link building simoltaniously.

Link Building Strategy: Think local (I know this seems obvious) but don't just link build around content you create down the road but ways to get exposure now...

  • local directories
  • local listing sites
  • community sponsorships
  • local newspaper ads
  • things that really help bring visibility to his brand quickly

Content Creation: Re-read what @djbaxter said. Great points.

Just some thoughts. Hope they help.​


Nov 25, 2016
Reaction score
Apart from the all suggested strategy, I'd like to recommend to create a long-form content (guide) as an on-site blog post.

A few things that this long-form content does well.

  • Use of headings.
  • Use of numbered lists and bullet points.
  • Use of images.

Step-by-step guide may reach the top of page one.
Similar threads
Thread starter Title Forum Replies Date
vivekrpatel Local Link Building with Content Local Search 25
JustinB Moz Content Tool and Building Non-Niche Links Local Search 1
Brian Barwig Unconventional Approaches to Local Link Building Local Search 0
J Tutorial Q&A Link Building for DA & Referral Traffic Organic SEO 2
Jim Froling Great Link Building Lessons by Base Academy Recycle Bin 0
B Link building anchor text for local rankings 2020 Organic SEO 1
S [CMcreator] A new SEO Link Building Tool (2020) Recycle Bin 0
M GMB link to homepage instead of building location pages to link to? Multi-Location Issues 8
Garrett Sussman An Interview with Marie Haynes: Saving Sites and the Future of Link Building Local Reviews 21
Oliver Keates Long Term Local Link Building Local Search 5
rosie.brightlocal BrightLocal Expert Local Business Link Building Survey Local Search 0
H Local SEO without Link building Local Search 5
Garrett Sussman 7 Ways To Improve Local SEO Without Building Links Local Reviews 12
JustinB Discussion: Local Link Building and Citations LLB Guide Local Search 1
Linda Buquet The Local Link Building Mega Jackpot! From Mike Ramsey & WhiteSpark Local Search 5
Linda Buquet Stuck on the Link Building Piece of the Local Search Puzzle? Local Search 2
Linda Buquet 90 SEO Experts Share their Best White Hat Link Building Tips - Ahrefs Blog Organic SEO 2
Todd McCall Local Link Building: High Authority Chambers vs Low Authority Trade Groups? Local Search 4
Dustybones 11 Ideas for building links for Local Businesses Local Search 3
Linda Buquet Local Search: 9 Low Risk Link Building Strategies for Higher Rankings Local Search 0
Linda Buquet Five (5) Under-Appreciated Sources for Local Link Building Success by LSEO Local Search 4
D Cool Link Building Strategies Tool Organic SEO 2
Linda Buquet Local Link Building Guide Local Search 4
Linda Buquet Local Link Building Tips and Tricks on #seochat Local Search 0
Dustybones Building Links in a time when Google is laying the hammer down. Local Search 1
iFuse Local SEO & Link Building Local Search 3
Dustybones 3 solid reminders on building links to your website Local Search 0
J Valentines' day SEO Funny (Building Links & Breaking Hearts) Break Room: Chat and Off Topic 9
B Link Building to G+ Page? Google My Business & Google Maps 2
djbaxter Matt Cutts: Don't build links using article directories Organic SEO 1
Linda Buquet Local Link Building - No Tricks, Just Treats! Local Search 6
S Link building for Local SEO Local Search 12
Linda Buquet Link Building with the Experts 2013 - Industry Leaders Share Solid Advice Organic SEO 0
Linda Buquet Local SEO: Link Building for Small Businesses Local Search 5
Nick.SEOSpark Building External Links to "Inner Pages" Organic SEO 1
deanPlumberseo The value of building links, looking for thoughts Organic SEO 9
Linda Buquet Local Link Building and Brilliant Map Embed Trick Local Search 1
Colan Nielsen Out-of -the-Box Local Link Building Organic SEO 20
Linda Buquet Build Google+ FILTER Bubbles NOT Links - The Algo is Curating our World Local Search 0
djbaxter Can't Rank? Link Building Won't Help You? Organic SEO 11
Linda Buquet FUBAR LINK - Building Patient Reviews ? Training, Tips and Template Recycle Bin 0
R Any Benefit from Link Building to Google+ Local Pages and/or Google Maps URLs Local Search 9
B "Check Insurance Info" Link In GMB - How'd it get there? Google My Business & Google Maps 2
W Gathering GMB Dashboard Links Multi-Location Issues 1
djbaxter NEW Forcing a link to NOFOLLOW How To Guides 0
Ben Walsh The client won't drop it with disavowing links Ask a LocalU Expert [PRIVATE] (LocalU) 4
Marty Twelves Local links: are they really that much better? Local Search 1
J Unable to change the custom URL link on YouTube for a rebranded business Local Content 2
Niki Wrong facebook link on Google business listing Help & Support for Google Local 2
hajnasiewicz Place an order link Google News: Important Changes & Features 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom