raylaminac

Member
Joined
Oct 16, 2013
Messages
37
Reaction score
2
Hello,
When Google+ Local came out I was pretty excited to see that you could create links within the description. At first every new client I got I used links in the description and did not have any issues, lately though I have been linking less and less.

I was wondering if anyone knows the effect that links in the description have?

Is it a tactic that is secretly frowned upon or could cause issues down the road, or would you say it creates a good user experience leading visitors to specific pages for all of their inquires?
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,766
Solutions
4
Reaction score
1,909
Hey Ray,

I think if it is done properly it can be a very useful strategy. I would think linking to a service page or a location page on the website for an SAB would be appropriate and useful to the potential customer.

Historically, the description is said to have little to no impact on ranking and Google doesn't pay any attention to it. Maybe that has changed a little with the ability to add links, but I haven't come across any research on the topic yet.
 

raylaminac

Member
Joined
Oct 16, 2013
Messages
37
Reaction score
2
Neither had I which is why I was a little concerned about it.

Thank you for your help!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
My gut says do it sparingly and carefully if at all. I've seen spammy listings that really overdo it. Sometimes Google gives you just enough rope to hang yourself. :eek:

I remember back in the old days (like 2 - 3 years ago) when Google was suspending Place pages for description spam.

The guidelines said something like "Use the description to list any additional info." What she meant was do not repeat anything you already listed at the top of the Place page. (IE NAP, cats.) You already told us your name, city and keywords so don't keep repeating it!

So I'd just keep that in mind and only link to one important additional page that's not about one of your existing cats or main KW. Maybe an additional services page or service area page or an "our specials" page or whatever.
 
Last edited:

rossicone

Member
Joined
Jul 24, 2012
Messages
82
Reaction score
9
Hi everyone!

I've seen a competitor of ours including links to their client's Google+ profiles in the Google+ local description. Any thoughts on whether this is something to think about doing?

Thanks!
Rachel
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Seems like a spam tactic to me.

The issue with these things is normally the brief uptick you may see in ranking will eventually be replaced potentially by a extended down tick in ranking.

I just choose not to do anything spammy at all that way I don't have to deal with the repercussions.

It also prevents me from wondering if that's hurting my ranking while I'm trying to sleep at night. Secondary benefit.
 

rossicone

Member
Joined
Jul 24, 2012
Messages
82
Reaction score
9
Ah I realized earlier today that the "Google+ URL" link is not part of the description, but underneath it. This populates when you choose to get a custom URL for your local listing. It doesn't link to a G+ profile, which I just assumed. It actually links to the Posts tab on the same local listing. Sorry if this caused any confusion for anyone!!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Thanks for coming back to clarify that Rachel. I'm glad the issue came up on our Pro call today.
 
Similar threads
Thread starter Title Forum Replies Date
M Google+ Local Link Google My Business & Google Maps 1
Linda Buquet NEW! Social Profile Links & Send to Phone on Google Local Knowledge Graph Google My Business & Google Maps 4
Linda Buquet Numerous Complaints about GoDaddy's Locu Menu Links on Google Local Pages Google My Business & Google Maps 11
Linda Buquet New Option: Link Google My Business & AdWords for Streamlined Local Extensions Google My Business & Google Maps 0
J Google+ Pages Links not shown in Local Search Results if language is not English? Local Search 8
Linda Buquet New - Directory Links in the Google Local SERPs Google My Business & Google Maps 7
Linda Buquet Major Update? Missing Links to Google+ Local Pages and New Review Windows Google My Business & Google Maps 24
MiriamEllis Mike Blumenthal Talks Links and Google+ Local Google My Business & Google Maps 2
Linda Buquet New Link to Claim or Manage Google+ Local Listing from Search Results Google My Business & Google Maps 2
Linda Buquet More Google Local Changes - Location Links + Rich Snippets are Back? Google My Business & Google Maps 12
J Google + Local - No URL Tracking Links? Google My Business & Google Maps 4
Linda Buquet How to DIRECT Link To Review Box on Google+ Local Pages Local Reviews 5
R Any Benefit from Link Building to Google+ Local Pages and/or Google Maps URLs Local Search 9
R Including a Google Map Listing on a Website - Link to Google+ Local or Google Map URL Local Search 4
Niki Wrong facebook link on Google business listing Help & Support for Google Local 2
PKLilikoi "Redirect Notice" in Google causing Toxic Link issue in Tools Organic SEO 3
djbaxter Google Treats Affiliate Links As Nofollow, rel=sponsored Organic SEO 0
Kurt Kolander GMB and Google Earth Links Google My Business & Google Maps 2
Igor Disabling Website link to Google Business Site Local Search 1
Cordell Crowley Unwanted Postmates Link on Google Maps Knowledge Panel Google My Business & Google Maps 37
M Google Maps not showing website and directions link Local Search 1
Caroline S Am I safe including Google's logo in my website for review link purposes? Websites, Software, and Security 3
C Google is testing links upon title in SERP Organic SEO 6
djbaxter Google changes link rel attributes: nofollow, sponsored, ugc, now hints not directives Organic SEO 1
Lanerizz Google Short Link Not Working Properly Google My Business & Google Maps 18
Scott BLV Google My Business Listing Claiming Link Google My Business & Google Maps 2
djbaxter How to find a direct link to leave a Google Review for your business Google My Business & Google Maps 7
A Which link to use for company Google profile and reviews? Google My Business & Google Maps 10
C Our website is linked to viagra pharmacy in Google search results. SOS Google My Business & Google Maps 10
djbaxter Google: Don't disavow bad links unless you are responsible for those links Organic SEO 7
KevinWag Google Reviews link that works on desktop and mobile Local Reviews 5
djbaxter Google Ignores Edu Links Because They Are Spammed More Organic SEO 7
Colan Nielsen GMB Testing "View previous posts on Google" Link in Bottom of Knowledge Panel Google My Business & Google Maps 5
djbaxter Google: Links for Republishing Content - nofollow or dofollow? Organic SEO 0
S Google Site Links Showing Viagra Link Google My Business & Google Maps 7
Eric Shanfelt VIDEO TIP: How to Make a Direct Google Reviews Link Local Reviews 4
U Google My Business Answers Link Google My Business & Google Maps 0
S Odd Links to my website found in google webmaster tools Local Search 28
H Link back to Google+ or Google Maps or Search from individual location website pages? Local Search 1
ValerieM Link Generator for Google+ Review Pages Recycle Bin 1
C GMB Menu Link - source for traffic in Google Analytics? Google My Business & Google Maps 0
C Google Appending String to My Links in GMB Help & Support for Google Local 6
Conor Treacy Google Virtual Tour no longer linked? Google My Business & Google Maps 1
R Additional Links in Google Knowledge Card Google My Business & Google Maps 4
S Nifty tool to get a direct link to review on Google Local Reviews 4
Timothy Linking to Google+ or Google Maps? Google My Business & Google Maps 1
Linda Buquet How To Get Google Review Links after the GMB Update with Grade.us via Greg Gifford Local Reviews 2
Linda Buquet Free Tools for Generating Google Review Links now that G+ Reviews are Gone Google My Business & Google Maps 10
Linda Buquet Google+ Links & Reviews Stripped from the Branded SERPs Now Too Google My Business & Google Maps 3
Linda Buquet Grrr... Google Removes all Links to G+ L Page from Map Listings! Google My Business & Google Maps 11

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom