Local Business Schema - Multiple Locations

[Beris]

Howdy. This has to do with schema URL placement and content.
I'm working with a restaurant with two locations in the same city; they share a website. I was hoping to get some feedback on our strategy.

We did a local biz (Restaurant) schema for each location, placed on their individual location pages.
We also did a local biz schema with just one location for the home page.

The question: Would you add BOTH locations on the home page or just the one? (Both addresses and hours show on the homepage footer)

 

[Colan Nielsen]

Hi @Beris In this case I would add both to the homepage. Because they are in the same city, and it's a restaurant, it would make sense to Google and the potential customer to see both locations.

 

[Tiggerito]

This could be done by marking up a head Organization representing the business as a whole that has two subOrganization entities that are of type Restaurant.

Also mark up the Restaurant on their own pages with a reference back to the main organization via parentOrganization.

And a key thing. Give each of the three entities their own id, and re-use it whenever you mark up that entity. i.e. The id for Restaurant A will be used on the home page entity for that restaurant and the restaurants own page. A good id structure would be:

https://domain dot com/#Organization

https://domain dot com/restaurant-a#Restaurant

https://domain dot com/restaurant-b#Restaurant

Only mark up details such as the menu, hours etc on the main page for an entity. The other references only need to include basics, e.g. id, type, url, name.

 

[mikepetersonwi]

Maybe it's just late in the day and I'm not thinking straight, but within Wordpress, what is the easiest way to add the schema to the homepage only?

 

[Yan Gilbert]

within Wordpress, what is the easiest way to add the schema to the homepage only?

I believe you can add the schema into the content body (code side).

 

[Rich Owings]

I believe you can add the schema into the content body (code side).

True dat

 

[mikepetersonwi]

Thanks. That works fine. As a follow up. This site as three locations, all with their own location page. I'm thinking that in addition to having location specific schema on the the location pages, the schema for the primary location, using the root domain should be added to the home page. Thoughts?