Local Search Expert
- Sep 12, 2012
- Reaction score
organic ranking and pagerank strength for a particular keyword are only a portion of the local ranking algorithm. Location of where your google account is signed in is the primary factor.
your organic rank gets you in the conversation, but the location of the searcher will trump the organic ranking, especially when it comes to high volume searches. For longer phrases, the google box is nothing. It then becomes all about your organic serps.
I do not agree with this.
For location sensitive keywords, yes, this is true, like pizza, restaurants, etc.
But for different businesses like dentists, heating & air companies, doctors, etc. the consumer cares much less about the distance and more about quality. So, it makes sense for Google to not pay as much attention to location for these queries.
You can see this played out via organic rankings being identical to maps rankings for queries that are location insensitive and then organic rankings not matching map rankings for queries that are location sensitive. Just Google "pizza" and you'll see what I mean.
Has another expert on here seen anything different or have anything to add?