Tony Wang

Member
Joined
Oct 13, 2014
Messages
178
Reaction score
74
Wow, apparently the LSA spam team doesn't have much of a budget. Best I could see, Pearson has 3 locations on their website that correspond to 3 gmb listings, which don't match up with any of this. Anyone else ever see this kind of stuff? @TomW?

screenshot-www.google.com-2020.07.12-23_17_14.jpg
 

TomW

Local Search Expert
LocalU Faculty
Joined
Sep 1, 2016
Messages
72
Solutions
1
Reaction score
85
Yep, Tony. I doubt there's even a spam team in LSA. I haven't seen this specific example, but I've seen many examples of this same type of abuse. If I go a little broader and do a search for roofers in Dallas, I get 8 Local Services ads for that company. I also see another company with 5.

There are some parallels in abuse between Local Services and Google My Business. One area where they differ is in the business name. It has a huge impact on local results but no impact on the results for LSA. One main area where they are similar is that having more listings means more people will likely find you. If you have one Local Services ad for the entire Dallas metro area, it is not going to have the same visibility as 8 Local Services ads that are spread out across your service area.

In some ways, this is easier to abuse in LSA than in Google My Business. How is a business able to have so many listings? Because LSA does not do anything to verify the addresses of additional "locations". They may claim that they do but there is plenty of evidence like this to show they do not. Let’s assume the 3 locations the business claims to have are real and are being used as locations for GMB as well as Local Services ads. What are the other 5? Residential addresses. Probably employee homes. They are not actual locations of the business. They likely just told LSA that they have more locations and provided addresses for each. That’s it. There isn’t even a PIN postcard sent to the address or any sort of verification step they are subject to.

We know people do this type of abuse in GMB to get more listings in their service area. At least go through a verification step, even though that isn't going to slow them down much. When this happens for a new GMB listing it is obviously not going to have any reviews, so a business must work on getting them (or fake those too). LSA? No such problem. You’ll notice in your example there are only two different review counts among the 5 LSA listings. That is because 3 of the LSA listings are connected to one GMB listing and the other 2 LSA listings are connected to another GMB listing. So these additional LSA listings came with built-in reviews sourced from those GMB listings!

If anyone thinks Local Services was created due to spam this should help them think otherwise. There are simple lessons in GMB spam that should have already been known by Google and carried over to LSA. The Local Services team will have to learn them if they care to reduce abuse in their product.

Why am I pessimistic about it? Because I’ve pointed out this type of abuse before to people that should care and could do something about it, yet nothing has changed.
 

Tony Wang

Member
Joined
Oct 13, 2014
Messages
178
Reaction score
74
Dang, Tom, it's worse than I thought. I noticed some of those listings had the same reviews, just didn't know how easy it was to do what they did.

Seems like it won't be long before LSA listings look as spammy as GMB. Marketers ruin everything, and Google is the Great Enabler :-(
 

Ryan Steinolfson

LocalU Member
Joined
Nov 5, 2018
Messages
48
Reaction score
26
Hey guys, the the strategy of creating multiple LSA accounts for one GMB location is one that I am in the process of implementing for one of my locksmith clients. LOL Am I part of the problem. I think not.

I think this strategy is totally ok as long as the company has field reps (technicians etc.) that take a company truck home and essentially work out of their house. It make sense because these field reps are an extension of the company and can service the area closest (and can serve that area very effectively and quickly [this is what Google wants]) to their house where they keep the company truck.

One of my GLS reps actually even suggested this as a strategy to me as long as the above requirements are met.
 

Ryan Steinolfson

LocalU Member
Joined
Nov 5, 2018
Messages
48
Reaction score
26
Hey @JoyHawkins , it doesn't seem to be against Google Local Services TOS's.

I have an email I sent to one of the Google Local Services program managers to see if she endorses the strategy of setting up multiple GLS accounts.

BTW, the reps that were doing the work to get companies approved (that suggested I use this strategy) did not work directly for Google (they were temps Google outsourced the approval work to). This is why I want to hear from an employee at "The Goog"

I will let you know what I find out.

This is Ryan btw and not Crystal. :) I am thinking we might want to get another account so that we can be identified by our names here in the Local U forum. What do you think?
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 18, 2012
Messages
4,023
Solutions
7
Reaction score
3,411
Hey @JoyHawkins , it doesn't seem to be against Google Local Services TOS's.

I have an email I sent to one of the Google Local Services program managers to see if she endorses the strategy of setting up multiple GLS accounts.

BTW, the reps that were doing the work to get companies approved (that suggested I use this strategy) did not work directly for Google (they were temps Google outsourced the approval work to). This is why I want to hear from an employee at "The Goog"

I will let you know what I find out.

This is Ryan btw and not Crystal. :) I am thinking we might want to get another account so that we can be identified by our names here in the Local U forum. What do you think?


Haha yes definitely!
 

TomW

Local Search Expert
LocalU Faculty
Joined
Sep 1, 2016
Messages
72
Solutions
1
Reaction score
85
I think the main policy that would apply is Misrepresentation from Google Ads policies.

Along with this part of Local Services policies:

Your Local Services ads and the information you provide to Google in connection with Local Services must be accurate, complete, and not misleading. Even if you’re not also running ads as an advertiser, you must follow the Google Ads policies at all times.
(from here: Local Services platform policies - Advertising Policies Help)

@Ryan Steinolfson let us know if you find out any more info if you would!
 

TomW

Local Search Expert
LocalU Faculty
Joined
Sep 1, 2016
Messages
72
Solutions
1
Reaction score
85
FYI... Google just updated that Local Services policy page and one of the additions is this:

lsa-gmb-reviews.png
 

AndySimpson

Local Search Expert
Joined
Apr 6, 2016
Messages
221
Reaction score
259
Well I think Tim's Local Search Summit talk today just helped so many people understand LSAs just that little bit more, great session Tim, thank you!
 
Similar threads
Thread starter Title Forum Replies Date
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 9
S Local Services Ads - Fake Reviews Local Reviews 1
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
Scott ClientClicks Call Tracking for Local Service Ads Paid Search and Local Service Ads 4
NexstarNickR Google Local Service Ads: Price Increases due to Bidding Rollout Paid Search and Local Service Ads 3
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
N Cost of Local Service Ads (LSA) Paid Search and Local Service Ads 15
J Local Service Ads (LSA) impact on GMB calls? Paid Search and Local Service Ads 2
Scott ClientClicks Local service ads - change link? Paid Search and Local Service Ads 2
Adam C. Google Local Services Ads Management / Setup Paid Search and Local Service Ads 13
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
danielwallace Needing to transfer reviews from local listings to 1 service area listing Google Duplicates & Merges 1
R Local City Service Pages Local Search 2
EmilyW Local Service Ads: Help w/Service Areas Paid Search and Local Service Ads 2
Travis Van Slooten Need PPC Guru and/or Agency for Local Service Biz Paid Search and Local Service Ads 3
W Local Service Ads Paid Search and Local Service Ads 2
CJCJR Rise & Fall: Local Service Page via Paid Links Local Search 4
djbaxter Which service-area business types perform best in local search? Service Area Businesses 0
R Tracking numbers for local service company Citations 4
R Found Local Service Ads in GMB (SIAP) Paid Search and Local Service Ads 15
JoyHawkins New Option to Promote Local Search Services & Tools LSF News and Announcements 2
R Looking for Local SEO Services in India Contact Us Messages 2
ValerieM Advice Local Directory Listing Service - Suggestions or Advice Citations 24
J Local service question Local Search 3
Sergio Borges Looking for White Label Local SEO & Social Media Services? Recycle Bin 0
rutkap Question about Local Service Ads Paid Search and Local Service Ads 2
D GMB and Local Service Ad Reviews Local Reviews 3
R Free Webinar: Google Local Service Ads with Tom Waddington Events 1
JoyHawkins Looking for White Label Local SEO & Social Media Services? Local Search 14
Colan Nielsen Which Local Citation Sources Let You Specify a Service Area? Service Area Businesses 4
Dan Foland Google Officially Announces 'Local Service Businesses' Improvements Service Area Businesses 6
rosie.brightlocal Local Services Ads Click Study: Where do people click on local SERPs? Paid Search and Local Service Ads 5
Linda Buquet MUST Read! The Changing Local SEO Services Market via @mblumenthal @davidmihm Consultant's Corner 2
A How to structure Local service? Paid Search and Local Service Ads 3
O Google Local Services Google My Business & Google Maps 11
Linda Buquet Google Local Service Ads Expanding + Great insights from @mblumenthal & @davidmih Paid Search and Local Service Ads 2
B Client Service is not visible on Local 3 Pack. Local Search 3
econbethelmy where can I find a local seo services? Recycle Bin 0
Ray Litvak How to Transition from a being a Web Writer to a Local SEO Services Provider Consultant's Corner 3
D Moz Local and Service Area Business Service Area Businesses 8
Dino Moz Local and Service Area Business Service Area Businesses 8
Priya Chandra Are there more than 3 types of local SEO services? Local Search 2
S How is Amazon Home Services affecting Local Local Search 5
B Local SEO For The Home Service Industry Is Doomed! Local Search 8
L Google Local SEO for Service Area Businesses via Joy Hawkins @Moz Service Area Businesses 6
Linda Buquet Google Local SEO for Service Area Businesses via Joy Hawkins @Moz Service Area Businesses 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom