More threads by Linda Buquet

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Joost de Valk AKA Yoast, discovered that the list of Schema LocalBusiness types has been greatly expanded. I looked at it not that long ago and all these categories & sub-cats were not there.

<ul> <li><a href="">AnimalShelter</a></li>
<li><a href="">AutomotiveBusiness</a></li>
<li><a href="">ChildCare</a></li>
<li><a href="">DryCleaningOrLaundry</a></li>
<li><a href="">EmergencyService</a></li>
<li><a href="">EmploymentAgency</a></li>
<li><a href="">EntertainmentBusiness</a></li>
<li><a href="">FinancialService</a></li>
<li><a href="">FoodEstablishment</a></li>
<li><a href="">GovernmentOffice</a></li>
<li><a href="">HealthAndBeautyBusiness</a></li>
<li><a href="">HomeAndConstructionBusiness</a></li>
<li><a href="">InternetCafe</a></li>
<li><a href="">Library</a></li>
<li><a href="">LodgingBusiness</a></li>
<li><a href="">MedicalOrganization</a></li>
<li><a href="">ProfessionalService</a></li>
<li><a href="">RadioStation</a></li>
<li><a href="">RealEstateAgent</a></li>
<li><a href="">RecyclingCenter</a></li>
<li><a href="">SelfStorage</a></li>
<li><a href="">ShoppingCenter</a></li>
<li><a href="">SportsActivityLocation</a></li>
<li><a href="">Store</a></li>
<li><a href="">TelevisionStation</a></li>
<li><a href="">TouristInformationCenter</a></li>
<li><a href="">TravelAgency</a></li></ul>

Click any of the links you are interested in to see the sub-categories.
If you click store link above for instance, on bottom of page there is a big list of store types.

Example HomeAndConstructionBusiness breaks out into:

<li><a href="">Electrician</a></li>
<li><a href="">GeneralContractor</a></li>
<li><a href="">HVACBusiness</a></li>
<li><a href="">HousePainter</a></li>
<li><a href="">Locksmith</a></li>
<li><a href="">MovingCompany</a></li>
<li><a href="">Plumber</a></li>
<li><a href="">RoofingContractor</a></li>
Here is Joost's list which is great because it shows all the sub-cats all broken out for each primary cat. New LocalBusiness types – news

Thanks Joost for the head's up!

Here is a direct link to the Schema LocalBusiness Page
That's great news. Now if the powers-that-be can only figure out a way for the "little guy" to adopt Schema widely (without having to hire one of us local-search-obsessives)...

Thanks for passing that along, Linda!

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