Catch22Jacks

Member
Joined
Jan 24, 2016
Messages
3
Reaction score
0
Hi all, I'm building a home inspection business and the website for it. In 2-3 years I will be expanding from my current city, Syracuse to another city Rochester that is 1.5 hrs away. There is no scenario in which the business is successful that I won't expand.

When building citations for this new website should I use the locations page for Syracuse or the homepage?

Its my understanding that if both locations were active right now that I would submit each location/location page to any directory I pursue, but with a single location usually the homepage is submitted.

Is their any reason that I wouldn't want to start building citations to the syracuse location page today rather than the homepage?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Catch22Jacks and welcome.

The homepage is the easiest page to rank typically, so IMO it's too precious to waste.

So I think most consultants here would advise using home for Syracuse.
Then use a location landing page for Rochester.

Most consultants are off today/nite, so let's wait and hear what they have to say tomorrow.
 

heckler

Member
Joined
Oct 28, 2014
Messages
282
Reaction score
78
When you say 'expanding' are you talking about opening up a new office location or just serving a larger area?

The reason I ask is it may be best to create another webpage for the Rochester location entirely (for reasons Linda mentioned). If done this way you also can cross-link the domains (via location pages) to gain some niche authority.
 
Joined
Nov 18, 2013
Messages
111
Reaction score
48
The most successful multi-location I have done involved separate sub-domains for each location. That is how the website came to me. Each city.company.com acts as a strong homepage. With that said, I could see separate location pages working if an effort were made to make each page strong on its own.
 

Catch22Jacks

Member
Joined
Jan 24, 2016
Messages
3
Reaction score
0
"When you say 'expanding' are you talking about opening up a new office location or just serving a larger area? "

Rochester would be a new office location.
 

jvaquino

Member
Joined
Feb 25, 2014
Messages
111
Reaction score
23
The best practice for multiple business location is to have a specific landing page for each location. By doing this, you can create a unique content focused on that one location.

In case you prefer to link to the homepage, you can always add your NAP at the footer of your site. Just make sure to use schema, so Google can easily determine your business info.
 
Similar threads
Thread starter Title Forum Replies Date
H Link back to Google+ or Google Maps or Search from individual location website pages? Local Search 1
C Location Page & New Website Service Area Businesses 6
D Location landing Page and Contact Page on a website: Overkill? Multi-Location Issues 4
Dustybones Location landing Page and Contact Page on a website: Overkill? Multi-Location Issues 4
Andrew Forster Google+ Local Website URL - Individual location landing pages Local Search 7
D A client has 3 verified GMB's across 2 states,with service pages for each location. Should service pages have only their respective locations address? NAP, Categories, Dashboard Data 3
ladykal Is this bad practice? Multiple location landing pages but 1 office location Organic SEO 5
Ben Walsh 2 location business onpage strategy, homepage vs service pages vs location pages Ask a LocalU Expert [PRIVATE] (LocalU) 5
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
Jens Multiple local pages for the same location? Local Content 1
E Re-naming Facebook Location Pages for a Multi-Location Brand Citations 11
D Use a location page or use homepage? Local Search 2
L LocalBusiness Schema For 5 Different Location Pages Multi-Location Issues 3
L Three Locations...Landing page suggestions? Multi-Location Issues 1
abbiebeltran Business Licence Required to be Display on Location Page Local Search 1
Gsmithmike Would You Create Location Pages, or Use Home page to create citations? Local Search 1
M GMB link to homepage instead of building location pages to link to? Multi-Location Issues 8
SteinCoffee Vast difference in location page organic rank when I don't add the location Local Search 2
jared.ray Irrelevant Location Page in Organic Sitelinks Multi-Location Issues 1
Caroline Multi Location: Home Page Competing with Location Page Local Search 7
Gsmithmike Sub Domain or Sub Category for Location pages? Local Search 1
D GMB Page Suspended (Contractor w/ Physical Location) Google My Business & Google Maps 8
whiz Is local ranking just on-page, location, citations and reviews? Local Search 4
Michael Charvet Multiple Locations: Use Location Page or Home Page? Help & Support for Google Local 4
H A GMB test - URL to home page or to location page - results Local Search 10
Caroline Two Locations - Two location pages? Local Search 3
Travis Van Slooten Client Has Two Physical Locations - Should I Have a Location Landing Page for Each? Local Search 15
H anyone have experience with facebook multi-location business pages Local Search 2
J Removing an Erroneous "Located In:" designation on a G Page Google My Business & Google Maps 1
dsteiner Proper Page Structure for Multi-Location Lawyers? Local Search 6
Colan Nielsen Examples Needed - Store Locator Pages Local Search 2
Durandl Which location should i use in the page title? Local Search 2
Robin Deep links to location landing pages? Citations 15
T Nav structure & breadcrumbs for location pages Multi-Location Issues 2
Tim Colling Nav structure & breadcrumbs for location pages Multi-Location Issues 2
H Am I doing location pages all wrong for multi location businesses? Multi-Location Issues 9
H Am I doing location pages all wrong for multi location businesses? Multi-Location Issues 9
Tony Wang Indexing corporate locator pages Local Search 9
joedillon68 Facebook Location Pages Mysteriously Created... Local Search 0
Tim Colling Multiple Locations, all listed on home page Local Search 3
Ajay Prasad JSON-LD schema code for different location page on site Local Search 5
L Multi-Location SEO: City Page Content the Easy Way (From a Local Content Writer) Local Content 11
Linda Buquet Multi-Location SEO: City Page Content the Easy Way (From a Local Content Writer) Local Content 11
Rich Owings Ways to add schema markup to individual location pages in WordPress Local Search 7
Mike Wilton Managing Multiple Locations in the Same City from a Keyword/On Page SEO Perspective Local Search 1
T Business w/3 Locations: What City(s) Do I Use in Home Page Title Tag? Multi-Location Issues 2
Travis Van Slooten Business w/3 Locations: What City(s) Do I Use in Home Page Title Tag? Multi-Location Issues 2
T Business w/Multiple Locations: Should G+ Listings Link To Home Page or Loc. Pages? Multi-Location Issues 13
Travis Van Slooten Business w/Multiple Locations: Should G+ Listings Link To Home Page or Loc. Pages? Multi-Location Issues 13
L Google Publishes Guidelines for Local Sites & Location Landing Pages Multi-Location Issues 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom