Just looking at longbranchtrees.com for now.
The King of Marketing isn't doing you any favours. Dreadful code, poor site structures and weak repeating content. All of which contribute to your falling ranking.
The only reason anyone will be on your site is because they need some tree work. This means on the homepage all you need to do is show me what you can do. Right now you have a load of waffle. I have to scroll down to see your services and then it just has a bunch of random icons and titles. What do I get with a Tree Service? surely tree removal and trimming are tree services? Where are the pictures? Where are the client stories?
On each of the service pages we get a paragraph of waffle and then the same repeated content. Nothing useful for Google to index.
You have a number of blog posts but again it's all repeated content.
Look carefully at the 6 step process on your service pages. Notice anything strange?
And on the service area pages it's all the same map. On each area it's the same number. And you have a gmail email address. Looks like you have just picked 6 areas at random and added the map to your site.
Start telling stories. Show before and after. Explain what you did for the client, how long it took, anything interesting that happens, how their view of the ocean improved or whatever. But lots of pictures.
And most importantly, escape the clutches of The King of Marketing.
There is more but that will do for now.
