LSA Suspended for Restricted Medical Content

[oprice]

We received a notice in our LSA account last night that our ads may have stopped running for restricted medical content, in particular prescription drug treatments. We checked out Google Ads account thinking it might be coming from that but there's no policy warnings on the account. We went through the website and the GBP and none of the prescription drugs that are mentioned in Google's policy are mentioned. We are a personal injury law firm so there are mentions of medical malpractice, but we don't handle mass torts so there's no mention of dangerous drug lawsuits. What would cause our LSA to be suspended?

 

[Chris Barnard]

What does the notice you received say to do in order to resolve the issue? Is the account suspended, or flagged for a policy violation? What does it say in the Policy Manager of your LSA account? What industries/job types are enabled?

PI law gets flagged for policy limitations all the time in PPC (due to terms on website/landing pg), I haven't seen it in LSAs. I'd reach out to support for clarification, if you already did, what did they say?

 

[oprice]

We did appeal to Google and have gotten mixed answers from them as to why our LSA is in violation but the matter was "escalated." The latest suggestion we received was because the word "therapy" is shown in the copy of some of our pages.

 

[Chris Barnard]

Yeah, that's both vague and unavoidable, to remove therapy, I'm guessing. So what does the Policy Manager say in the LSA account?

Are verifications up to date? (license info)
Are there any billing issues? (needing to verify, change of payer details, flag to switch to invoicing...etc.)

Sounds (to me) like there is something else going on. Without more info/details it's difficult to relay suggestions.

 

[oprice]

We are in the process of reverifying the attorneys' information. One has been accepted so far. No billing issues.

Below is a screenshot of what the policy manager is saying.

 

[Chris Barnard]

OK, it looks like the same type of PPC "limitation" I mentioned previously. So in assuming there is no way to remove the offensive terms without decimating the intent of the page, I'd wait for the verifications to clear, and see if this policy limitation is affecting LSA lead/call volume.

If volume is negatively impacted, I'd see if a landing page URL will make a difference - so dupe the page, remove the offensive terms and use a new URL. I'd also keep hounding support until someone worth their salt takes enough ownership to provide a useful answer.

 

[oprice]

Ok great, we'll keep on them then!

 

[Carlostreeleads]

Were you able to solve this?