Local Search Expert
- Jun 28, 2012
- Reaction score
Thanks for reporting Kate and I'm sorry for your loss. That totally stinks but this thing is totally in flux, so maybe will change.
Mike I just made an important discovery I think.
It could be affecting the accuracy of the Moz data. OR if the Moz data is correct, then could affect the results that those here are getting when they are trying to compare and cross check the Moz data.
I hate to link drop again, but my point is better explained by the screenshots in post# 5 where I?ve been tracking the pack changes for Seattle Chiropractor: http://localsearchforum.catalystema...ocal-algo-update-google-pigeon.html#post44489
See new update 7/26 in the post above.
In briefer nutshell: If search location is set to city than the city in the query search results NOW vary WILDLY. They did not before as long as city was in the query.
In the past if I searched Seattle Chiropractor, as long as city was in the query I?d get the same results, no matter where my search location was set. In other words, location would be set to LA or Dallas, did not matter. I?d change location to Seattle to double check rankings and they would still be exactly the same. It would usually have no affect. (Occasionally maybe one listing would be off.)
Now search location settings appear to have a dramatic affect. I can see wildly different SERPs by changing the city. So it appears location settings have to be set right to get an accurate reading now.
Other changes to the way Google processes data that I?ve noticed include:
1) The Google pack ranking order no longer matches Google Maps results like they used to. (Used to most of the time, not exactly.) They are radically different now, so this is going to affect lots of the rank tracking programs because they use maps to detect placements beyond the 7 pack.
NOTE: From what I see the map ranking order is still the old serps ranking order. At least for Seattle Chiro maps ranking order perfectly matches the Serps ranking order of the old algo.
2) The algo for KW queries without geo modifiers seems to have changed too but I never tracked that one much. (Should though since tons more consumers search for KW only.)
3) There are more duplicates in the pack. In the past Google would not list 2 companies twice in the pack. (Or a practice and a Dr at same location.)
4) Don?t even know what to call this one except just wrong on multiple levels : ?San Jose Plumbing? https://www.google.com/search?q=san+jose+plumbing.
In addition to the more obvious problems in that pack, and the fact that 2 out of 3 are not in San Jose but are same companies with different PO boxes I think (yet another problem) ? that A listing looks borked to me. United States and NO city. (Not service area mistakenly set up, checked that.)
5) But that leads to my next one. In the past for competitive terms a pack would normally show listings IN the city in the query. Now many searches yield a pack with 4 ? 5 different nearby cities in it.
In the pack above 2 out of 3 plumbers aren?t even in the query city. But they do have query in name, so maybe it?s doing more of a brand search, in that particular case.
6) For ?San Jose plumber? (not plumbing), The A spot goes to a listing not even in San Jose. It?s in Los Gatos, but it?s one of those same listings where name and site =s San Jose Plumbing. (Site not even well optimized and G+ L page bare.)
In addition to the A spot being in a different city than query, location =s PO Box. So much for good quality, local, nearby listings.
I?m sure there are positive things about this update and I hope more honest businesses are moving up and spam is moving out. So above are just a few random observations.
OMG, this is total PIGEON CRAP!
<a href="http://blumenthals.com/blog/2014/07/28/crap-google-results-yelp/comment-page-1/">Crap Google Results & Yelp | Understanding Google Places & Local Search</a>
Wow! So bogus!
9 - 10 YELP results ABOVE THE PACK!
Have to think that's a temporary anomaly that will be corrected. Google never lets one company monopolize the results like that.
One thing I have noticed for CAR DEALERSHIPS in a certain city where one of my clients resides :
"used cars <city>" "used car dealers <city>" & variations, etc. Were always returning New Car / Franchise Dealers in the map pack, depending on the supply/saturation of the area. So of course, in Van Nuys CA, the entire Van Nuys BLVD is chock full of new car stores, while there lies hundreds of used car dealers around them.
Google Map Pack returned new car dealers ALL THE TIME. Until last Friday.
"used cars <city>" shows the actual used car dealers now.
I'm wondering what your thoughts are on some of these packs (particularly those related to REAL ESTATE and REALTORS) either being permanent removal of the 7-packs or if this is just temporary bug? As mentioned above, real estate keywords working fine in Toronto, but not in any other cities that I can find. We have a lot of realtor clients who have ranked in the 7-pack for a very long time and get business from it, this would be devastating if a permanent change. Let me know if you have any insight. The weird thing is it still remains in Toronto but I cannot find any other cities where real estate keywords bring local 7 pack(besides 'real estate consultant' as mentioned above).