Map Populating Multiple Locations

[luischavez0104]

Hey, a client sent is a screenshot of what they would like their GBPs to show up as. I'm trying to replicate the view and am not getting the same search results. They're in MN.
Can someone please explain what type of search would show this? I tried geo locating and a variety of search terms. Also, what would the requirements be for a business to populate like this?
Thank you!

 

[Stefan Somborac]

@luischavez0104 - There are a lot of factors that change the search results: time of day, device, browser, location, search history, etc. So, recreating someone else's search results exactly is unlikely.

That screenshot is the result of a brand search.

Spoof your location to Bloomington or Elk River or some other city shown in that screenshot, search for "SafeBasements" and you'll get a very similar (although probably not identical) view.

 

[luischavez0104]

@luischavez0104 - There are a lot of factors that change the search results: time of day, device, browser, location, search history, etc. So, recreating someone else's search results exactly is unlikely.

That screenshot is the result of a brand search.

Spoof your location to Bloomington or Elk River or some other city shown in that screenshot, search for "SafeBasements" and you'll get a very similar (although probably not identical) view.

Thank you! Do you happen to know what causes that type of query? Do you have to have multiple GBPs in close proximity with all of their addresses showing?

 

[Stefan Somborac]

Do you happen to know what causes that type of query?

People will search for your brand if they are familiar with it and they want to get in touch with you. E.g. People might search for a nearby 'Starbucks' instead of 'coffee shop', or 'Home Depot' instead of 'hardware store'. Branding is important!

Do you have to have multiple GBPs in close proximity with all of their addresses showing?

Obviously, based on the example you posted in your first message, we know that multiple listings in close proximity work. (You could probably run more experiments with high-density brands like Starbucks or Dunkin. Tim Hortons in Canada.)

What if a brand had three locations: NY, LA and one in the centre of the US in Kansas. If you search for the brand, would Google present a Map zoomed out to show the entire country and those three locations?

YES!

I know a law firm with about 5 or 6 locations spread across the US. They're in Florida, Texas, Washington, California, etc. Coast to coast! I was able to produce a map for them that was zoomed out to show the whole country and several of their locations. So 'close proximity' doesn't matter.

 

[JS Girard]

Thank you! Do you happen to know what causes that type of query? Do you have to have multiple GBPs in close proximity with all of their addresses showing?

I managed to get a similar map result ("safebasements waterproofing" while using location changer in St Paul, MN), but that specific results is NOT a brand search result. It just happens that that specific query resolves to only franchises of the same business.

Compare the full pack vs. an actual brand pack:

• A brand pack has a different serp title to a regular pack
• A brand pack shows letters next to each GBP in the list
• A brand pack does not show review and ratings

Google starts showing brand packs when it has somehow determined that these are franchises. What's the threshold and how to trigger it, I have no idea (I do not handle). A corporate right-hand is not necessary, but I'd wager having a website page listing all franchises is a minimum. Looking at the requirements for bulk verification, even if that's not at all your actual goal, might be a good starting point?

Here's another example of a pack that shows members of a brand only, but without being a an actual brand pack:

 

[luischavez0104]

I managed to get a similar map result ("safebasements waterproofing" while using location changer in St Paul, MN), but that specific results is NOT a brand search result. It just happens that that specific query resolves to only franchises of the same business.

Compare the full pack vs. an actual brand pack:

• A brand pack has a different serp title to a regular pack
• A brand pack shows letters next to each GBP in the list
• A brand pack does not show review and ratings

Google starts showing brand packs when it has somehow determined that these are franchises. What's the threshold and how to trigger it, I have no idea (I do not handle). A corporate right-hand is not necessary, but I'd wager having a website page listing all franchises is a minimum. Looking at the requirements for bulk verification, even if that's not at all your actual goal, might be a good starting point?

Here's another example of a pack that shows members of a brand only, but without being a an actual brand pack:

Ok thank you both! We have a client with one SAB and one Hybrid and are adding a 3rd location but they want the map to show the pins all in one map like the company in my example. I guess we can try to update the SAB to hybrid since theyre in a commercial space and see if that does anything. Also, make sure on the site it shows all locations. The 2 listings are made already so bulk verify wouldn't help us.