trainstyle
Member
- Joined
- Feb 16, 2022
- Messages
- 8
- Reaction score
- 1
Hi all
I have an issue I am hoping you can help with.
I have a business which is UK based and one of our main keywords is “lorum manufacturers UK”.
When “lorum manufacturers UK” was searched in the past, the 3 pack/map stack would appear at the top of results, no matter what location the search was made in.
In all UK locations, we’d show in the 3 pack.
We have a competitor who uses an exact match business name to the keyword - their GMB name is ‘lorum manufacturers UK’.
In the last couple of weeks, when someone searches “lorum manufacturers UK”, the 3 pack doesn’t appear. Now only one, large local result appears in place of the 3 pack.
So the only local result a user will find, is the one of the exact match name company, even though there are many other relevant companies.
The local result appears so high and so large, that we have seen a massive drop in traffic for local results. Down from 500 clicks in January, to 80 clicks in February.
I’ve tried using the redressal form, because this company is actually called something totally different. I’ve also tried the suggest an edit to change name on GMB. They have bought an exact match URL though, which is, I assume why redressal and suggesting edit is not working.
Showing 1 company, just because they have an exact match keyword name, doesn’t represent user intent - the user is missing out completely on other results which would be relevant to them.
What I would like to know, is -
Can we get Google to show the 3 pack again, like it used to? Or is there anything we can do to get Google to understand this is a spammy result?
This has to be spammy, otherwise everyone would create GMB profiles with exact match names and dominate results.
Summary
- Competitor has purchased an exact keyword match domain and created a GMB with the keyword as the business name.
- When the keyword “lorum manufacturers UK” is searched, their local result shows, instead of the map stack
- We have tried a redressal and name change, to no avail.
I have an issue I am hoping you can help with.
I have a business which is UK based and one of our main keywords is “lorum manufacturers UK”.
When “lorum manufacturers UK” was searched in the past, the 3 pack/map stack would appear at the top of results, no matter what location the search was made in.
In all UK locations, we’d show in the 3 pack.
We have a competitor who uses an exact match business name to the keyword - their GMB name is ‘lorum manufacturers UK’.
In the last couple of weeks, when someone searches “lorum manufacturers UK”, the 3 pack doesn’t appear. Now only one, large local result appears in place of the 3 pack.
So the only local result a user will find, is the one of the exact match name company, even though there are many other relevant companies.
The local result appears so high and so large, that we have seen a massive drop in traffic for local results. Down from 500 clicks in January, to 80 clicks in February.
I’ve tried using the redressal form, because this company is actually called something totally different. I’ve also tried the suggest an edit to change name on GMB. They have bought an exact match URL though, which is, I assume why redressal and suggesting edit is not working.
Showing 1 company, just because they have an exact match keyword name, doesn’t represent user intent - the user is missing out completely on other results which would be relevant to them.
What I would like to know, is -
Can we get Google to show the 3 pack again, like it used to? Or is there anything we can do to get Google to understand this is a spammy result?
This has to be spammy, otherwise everyone would create GMB profiles with exact match names and dominate results.
Summary
- Competitor has purchased an exact keyword match domain and created a GMB with the keyword as the business name.
- When the keyword “lorum manufacturers UK” is searched, their local result shows, instead of the map stack
- We have tried a redressal and name change, to no avail.
