vivekrpatel

Member
Joined
Nov 25, 2016
Messages
92
Hey all,

I have two quick questions when it comes to local SEO.

1. What would be the marketing strategy to promote the website in a specific city (example: San Diego) at the beginning? (The goal should be -> How can we generate max visibility in one month)

2. What will be the Outreach strategy to build links from the specific city (example: San Diego) based websites? Local websites only.

Answers are welcome.
 
Joined
Oct 25, 2013
Messages
752
What would be the marketing strategy to promote the website in a specific city (example: San Diego) at the beginning? (The goal should be -> How can we generate max visibility in one month)
Paid ads. No joke, if your timeline is one month, local SEO, especially for a new business, is the wrong approach. For brand new businesses with a new website and a new GMB profile, you're looking at at least three to six months depending on the industry.

There might be some 'ninja' tricks out there to help speed things up, but I think the real success is going to be doing the fundamentals consistently. Building good backlinks for local/industry quality sites, getting a solid citation spread, getting a fast, relevant, optimized website that leads to conversions and has a low bounce rate, having good title/meta tags to maximize CTR, building reviews for Google and the appropriate 3rd party directories, keeping an eye out for competition that's using spam techniques to get ahead, etc.

For a new GMB profile and a new business in a city as big as San Francisco though, you're coming in with very unrealistic expectations if you're looking for a 30 day timeline.

For link building, this questionnaire is a good place to start. Helping the client to leverage their already existing volunteer time, donations, and business network is a good place to begin. For a grab bag of different ideas to go beyond that, check out this list. If you're going to really try and jump start things though, I imagine a PR-like approach would be best. What can you do that everyone's going to want to talk about?
 

vivekrpatel

Member
Joined
Nov 25, 2016
Messages
92
Hye James,

Thank you for the so quick response.

Also, I completely agree with you this is an unrealistic expectation from our client end. However, this would help to prepare a three to six months strategy for this industry.

Again, many thanks for answering my questions. :)

Have a great day.
 

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