“On one hand, I wouldn’t necessarily count on that….Just because you implement schema.org doesn’t mean you necessarily rank higher. But there are some corner cases like if you were to type in ‘lasagna,’ and then click over on the left-hand side and click on ‘recipes,’ that’s the sort of thing where using schema.org markup might help, because then you’re more likely to be showing up in that at all. So there are some cases where it can be helpful to use schema.org markup.”
“I wouldn’t necessarily count on that giving you any sort of ranking boost…I’m not going to take it off the table, but for example, it might make sense in some of those specific topic areas, but just because somebody implements schema.org markup, that doesn’t mean that they’re necessarily and automatically a better site, so I wouldn’t count on that giving you a good ranking boost, although it can be a good idea to markup things in a rich structure just because, you know, then different people can slice and dice and find your site more easily if they are doing more digging.”
