- Aug 7, 2013
- Reaction score
I'm in the middle of cleaning up old blogs right now and found this detailed case study helpful.
Starting Over, Part 1: A Pre-Launch Checklist
Writing about marketing can be a full-time job, and there comes a point when you risk losing touch with the day-to-day challenges of actually being a marketer. A while back, I had an idea – what if I started over? What if I launched a new blog completely from scratch and told that story? No best practices, no wisdom from on high, but a blow-by-blow account of having to be a content marketer all over again.
Everyone agreed that this was a perfectly interesting idea, except for the part about building and maintaining an entire site just to write a few posts about the experience. So, I kept putting the idea on the back burner, until there was something that I wanted to write about enough to make the project worthwhile.
Starting Over, Part 2: Launch
Online marketing has evolved a lot in the past decade, and changes to search and social have brought good news and bad news for webmasters. First, the good news – it's relatively easy to get a new site indexed in 2014, and even ranking for long-tail terms. You don't have to wait for Google to discover you or pay a search submission service (remember those?). Unfortunately, the bad news is that ranking on real, competitive terms has gotten harder, and it takes longer. Why am I telling you this up front? You need to have realistic expectations, or launch will be an unpleasant and ultimately unproductive experience.
Starting Over, Part 3 - Optimize
In parts one and two, I showed how I got my blog off the ground, indexed by Google, and just starting to rank. Now, it's time to dive in and sand off any rough edges, before they cause future SEO injuries.