Multi-location massage therapist within named businesses.

[Gerry.Foster]

Hello all. It's Been a long time, I hope you're all faring well. While I may have been able to answer this all on my own at one time, I have been away from SEO for 1.5 years and need some guidance.

I have a client who is "opening" as 2nd location about an hour from her 1st location. Both of her locations are housed within other businesses. Her primary location is easy enough, as it's sort of a collective building setup, but she has her own branding, entrance, office, etc. My question is about the 2nd location. Its a named business where she will be available a couple of days a week.

Location 1:
Jane Doe Massage
Smithtown, NY
123-555-5555

Location 2:
Jane Doe Massage at XYZ Massage and Spa
Jonestown, NY
123-555-5555

How can I set up a new GBP for her that is best practice?

 

[AndreaBerens]

Hey Gerry,

As far as setting up a new location, I think as long as you follow the basic guidelines for any listing you should be ok. However, you will want to try to differentiate the two locations as much as possible and ensure they don't share any information. For example, make sure the business names are different, that they each have their own unique telephone number, and that they are pointing to two different web pages.

You also want to ensure that the signage for the second location is clear and that the hours are listed if she will only be there part-time. As long as you check that you have everything available for verification, you should be ok. I would also run a quick check to make sure that the new location is going to be a good fit for her and that she will not experience any filtering issues.

How this helps,
Andrea

 

[JS Girard]

It should work just fine. We've done it for clients before. Just be aware of the filter issue if she's opening in a place that has an established massage therapy practice already.