Multi-location names in Google Business Profile

[randy]

In creating location profiles for a multi-location business in GBP, is there a good way to differentiate the location names without keyword stuffing (e.g. without adding city name to each one)? Or is it better to name them all the same thing, and the address alone differentiates them to the search engine? (Wouldn't that be confusing to manage dozens of locations?) I'm setting up my first multi-location client in Google agency dashboard and wondering what to call the new location. Client has a GBP for the main location but just opened a second location in another city.

 

[randy]

Got this answered.

 

[Conor Treacy]

We use the "Store Code" in the Advanced section in GBP. Is that what you ended up using?

 

[randy]

We use the "Store Code" in the Advanced section in GBP. Is that what you ended up using?

I haven't set it up yet but that's a great idea. Thank you.