More threads by Tim Colling

Tim Colling

Local Search Expert
LocalU Member
Sep 3, 2014
Reaction score
Hi -

I looked at this site that was mentioned in a recent post about having city landing pages:

I noticed that all five locations are listed on the home page AND the microdata for all five locations is also on the home page. That's something that has frequently been held up here as a bad idea.

And yet, this site ranks ok for local searches and organic.

I thought that the standard practice for multi-location businesses was to not list the NAP info for all locations on the home page, but in this case it doesn't seem to be hurting them.

Is this just an exception, or are they doing it in a way that avoids causing a problem, or is it something else that allows them to rank well?
The problem with doing it like they are is it makes it harder to target their physical locations in local organic search and likely local packs as well. Since they don't have a page per location, with optimized title tags and robust internal and external links, they are likely two steps back on the local organic front. And if their individual location pages were good, and ranking in local organic search, then using them as the landing page for the GMB page would likely improve it's ability to rank where they are physically located.

It absolutely requires a deeper dive and some testing to sort out.
Last edited:
What are you seeing it rank well for? I see them 37th organically for "cosmetic surgeon austin tx". Are you searching something else?
I agree with Dan on this one. A dedicated page for every location is essential for multiple locations, in my book. You may even want to take it a step further and build subpages to support the local landing page. This may work for now but I don't think this strategy is sustainable.

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU Event

LocalU - Local SEO Penalties for Links

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Top Bottom