Linda Buquet

Local Search Expert
Jun 28, 2012
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Most local small business sites don't get much traffic, therefore do not get crawled very often.

When you get a new client and start doing on-site SEO, you want to see the fruits of your labor and a rank jump as soon as possible, so you can show the client results, right? I never leave it up to Google to find my onsite changes - always leave her a bread crumb trail. But below are some other ways to do it.

Here are a few good posts that just came up recently I wanted to share.

Barry at Search Engine Roundtable recently shared this, which came in part from comments from John Mueller of Google: <a href="">PubSubHubbub Still Works For Expedited Content Indexing With Google</a>

Richard Baxter at BuiltVisible explains more about PubSubHubbub and offers additional suggestions:
<a href="">How Do You Get New Pages Indexed or Your Site Re-Crawled? - Builtvisible</a>

And here's another post from yesterday by Joe Fletcher over at SEMrush:
<a href="">5 Steps to Get Your Website Crawled Faster - SEMrush Blog</a>

Those of you who have taken my Local Onsite SEO course know some of my faster indexing/ranking tricks. If I'm going to take the time to optimize a client site, I would not sit back and wait for Google to get around to finding the changes some day. After optimizing a client's site, I'd leave a couple specific types of bread crumb trails and changes would normally be picked up within 5 days. And that was for sites that had not been crawled in 2 weeks. That way I could show clients some ranking improvements really quickly.

But I'm sure all the tips above work as well. I recommend doing a couple different things to increase the chance of getting spidered and reindexed quickly anyway.

How about you? Any other tricks for getting Google to pick up new sites or site changes?
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