mktgabor
Member
- Joined
- Dec 18, 2023
- Messages
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Hello!
Leadership at the healthcare system I work for wants to change the public-facing phone number for about 60 listings (listings are comprised of doctors and multiple practice locations that the doctors work at) that I manage. Currently most of these listings have the same marketing phone number that connects to a call center. Leadership wants the individual practice phone number to be what users call and they want users to see the same phone number whether they're on our website or on our listings. From an SEO perspective, this is a good call. The current phone number and the new phone number both go to a phone tree -- which eliminates the option of phone/text code verification from Google.
Question for the esteemed Local Search Forum community:
Would using Callrail numbers for each practice instead of the practice phone number be a good idea? We could potentially forward Google verification calls outside of business hours to capture the verification code. The only issue is I usually don't see text/phone verification given by Google -- is this something Google would more easily grant to us if we asked support? Currently, we're most often given the business video upload option. When there's no cell reception/WIFI in a building verification/reverification can become very tricky. We're currently having 1-2 unsuccessful video uploads before Google gives us a live Video option -- it's taking us over a month to get a single listing verified/reverified in some cases.
Thank you -- respectfully,
Gabor
P.S. I've been making the argument to my supervisors that having individual physician listings is more stroking the doctor's ego vs. getting good results because we're likely fragmenting our local ranking, as most of the listings have minimal engagement. I've been pushing to go to a practice/specialty/location listing strategy whereby we'd have a listing for each medical specialty we offer at a specific location and that way we'd update the listing description and doctor headshots whenever a doctor joins/leaves the team. If the specialty is no longer offered, I could mark it as permanently closed and should they ever staff it in the future I'd just open it again.
Leadership at the healthcare system I work for wants to change the public-facing phone number for about 60 listings (listings are comprised of doctors and multiple practice locations that the doctors work at) that I manage. Currently most of these listings have the same marketing phone number that connects to a call center. Leadership wants the individual practice phone number to be what users call and they want users to see the same phone number whether they're on our website or on our listings. From an SEO perspective, this is a good call. The current phone number and the new phone number both go to a phone tree -- which eliminates the option of phone/text code verification from Google.
Question for the esteemed Local Search Forum community:
Would using Callrail numbers for each practice instead of the practice phone number be a good idea? We could potentially forward Google verification calls outside of business hours to capture the verification code. The only issue is I usually don't see text/phone verification given by Google -- is this something Google would more easily grant to us if we asked support? Currently, we're most often given the business video upload option. When there's no cell reception/WIFI in a building verification/reverification can become very tricky. We're currently having 1-2 unsuccessful video uploads before Google gives us a live Video option -- it's taking us over a month to get a single listing verified/reverified in some cases.
Thank you -- respectfully,
Gabor
P.S. I've been making the argument to my supervisors that having individual physician listings is more stroking the doctor's ego vs. getting good results because we're likely fragmenting our local ranking, as most of the listings have minimal engagement. I've been pushing to go to a practice/specialty/location listing strategy whereby we'd have a listing for each medical specialty we offer at a specific location and that way we'd update the listing description and doctor headshots whenever a doctor joins/leaves the team. If the specialty is no longer offered, I could mark it as permanently closed and should they ever staff it in the future I'd just open it again.
