Need some advice on client moving

[randy]

A client recently moved from an office in an office park to an ADU in her new home about 20 miles away (different city and county). Currently has an optimized GBP, substantial citations profile, reviews, etc. My dilemma is that the business previously showed its address on GBP and website, now the client doesn't want her home address displayed and is using a PO box on the website. I realize a PO box can't be used for GBP but the business itself has not changed substantively, it's still client-facing and not a virtual office, and so on, so there should be no change in its eligibility.

Should I change the address on GBP and then hide it, effectively making it a SAB? Won't the new NAP need to be displayed on the website in order to update all its citations?

Anyway, I'd appreciate any thoughts on managing the transition.

 

[whitespark]

If she doesn’t want the address displayed on Google or her website, then I would advise just hiding the address and doing nothing else.

Don’t update the address on the profile or you’ll probably trigger recertification. That’s a world of pain you’d be better off avoiding if you can.

No need to update the citations or website. Keep everything at the old address. Good to go.

But keep in mind that this will keep her ranking in the old city. That might be a good thing for her, but if she wants to rank in the new city instead, then this article explains what you should do:

3 Steps to Move Your Service Area Business Google Business Profile Without Destroying Your Ranking

Many business owners aren’t sure what to do when they operate out of their house and then have to move. In many cases, these moves aren’t close by and the business owner is trying to figure out if they have to start from scratch.

www.sterlingsky.ca

 

[randy]

If she doesn’t want the address displayed on Google or her website, then I would advise just hiding the address and doing nothing else.

Don’t update the address on the profile or you’ll probably trigger recertification. That’s a world of pain you’d be better off avoiding if you can.

No need to update the citations or website. Keep everything at the old address. Good to go.

But keep in mind that this will keep her ranking in the old city. That might be a good thing for her, but if she wants to rank in the new city instead, then this article explains what you should do:

3 Steps to Move Your Service Area Business Google Business Profile Without Destroying Your Ranking

Many business owners aren’t sure what to do when they operate out of their house and then have to move. In many cases, these moves aren’t close by and the business owner is trying to figure out if they have to start from scratch.

www.sterlingsky.ca

Thank you. The simpler the better. I like that.