New BrightLocal data: Online Reputation Management Survey

[rosie.brightlocal]

Hi everyone!

We've just released our latest research piece, the Online Reputation Management Survey, looking into the use of online reputation management among SMBs, enterprise businesses, and marketers. You can read the full results here: Online Reputation Management Survey - BrightLocal

The report explores areas including:

• How important reputation is to businesses, both now and in the future
• What's stopping local businesses from investing in their reputation
• Which review sites are the most important, and why you can't ignore niche sites
• How many businesses have received fake positive and negative reviews
• Why businesses use ORM software, and the reasons others are holding back

And, if you signed up to attend the Local Business Marketing Summit (or, are signed up for the BrightLocal emails!), your insights may well be in here!

Hope it's useful!

Thanks,
Rosie (my favourite smiley has gone!)

 

[MattPelkey]

Thank you for sharing this! There are some really interesting stats in here. My favourite was that 93% of people read reviews in 2017 compared to 67% in 2010, and that the biggest reason more don't focus on it is because of lack of time.

Great stuff!

 

[Scott Rawlins]

Was actually just reading this article. Thanks for sharing it here.