RonRuiz

Member
Joined
Jul 20, 2012
Messages
10
Reaction score
2
I have a former dentist client is ranking #1 top keyword for local. The practice & domain was my clients name. The business was sold and the new owner renamed the business, built a new website, and removed the former owners name or mention on the new site. The former domain is now forwarding to the new website.

Nothing was changed in the local listing. Since the listing was completely built around the former business name and domain, is it likely slip in rankings quickly, slowly or will it probably keep ranking the same. Is it likely to disappear off first page?

I'm not and won't be doing anything with new owner so I'm just curious.

thanks Ron
 

MikelZaremba

Member
Joined
Nov 20, 2012
Messages
17
Reaction score
11
It'll probably take some time for the new name to creep into ecosystem and start to affect rankings due to bad data.

You should consider sending the new owner this article that the guys over at Local SEO Guide published on SEL.
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
It honestly depends a lot on what the new owner does. For example, if he starts building local assets for the new business without cleaning the old business assets then inconsistencies will be created and rankings could be lost quickly. However, if he cleans local assets and handles the rebranding properly then rankings could fall while the cleaning work is being done and come back up as Google recognizes the changes. Also, Google's URL guidelines are pretty strict on redirects so if it goes unchanged that could also cause a drop in rankings. More than likely the listing will fall off the first page.
 

RonRuiz

Member
Joined
Jul 20, 2012
Messages
10
Reaction score
2
Thanks for the good info. I worked hard to build the rankings for the practice over the years to go from non existent to getting the great results it gets now. The new owner said he wanted to continue with me. But after spending hours telling him how to make the changeover without hurting rankings, he decided he didn't want to change anything for 6 months and we could work together then (didn't pay a dime for my advice) . Then 3 weeks later he does basically the opposite because I guess he knows better or has his own advisor.

Either way I don't need clients like that. I'm not going do anything with him and the evil side of me wants to see his rankings drop fast :mad:

Ron
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,949
Reaction score
579
If he had changed all the citation data to the new NAP, he probably wouldn't have lost ranking at all. We had a client that switched location and name (but not phone or website) and they maintained their ranking across the board. That was close to a year and a half ago.

For future reference or anyone else reading this thread in retro, if the website changes as well, that shouldn't mess anything up either as long as a 301 is in place. But it needs to be a 301 for all old pages going to their respective new page, not just the homepage.

Has he called you back yet? Surely after the drop he's noticed a loss in patients?
 
Similar threads
Thread starter Title Forum Replies Date
N Not displaying anymore on Google Maps unless domain name (business name) Google My Business & Google Maps 3
P Really long business & domain name with articles in it, what should we do? Local Search 5
G Location in Business Name or Domain Google My Business & Google Maps 2
Michael Charvet Domain Name for Associated Business at Same Location? Local Search 4
K GMB Adding Old Business Name & Putting True Name in Parathesis Only In English Browser Google My Business & Google Maps 1
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
Ryan Steinolfson How do you get the business name to show up next to the map pin? Google My Business & Google Maps 2
S Clients Business name now has an "A" in front of all it's YEXT site listings Citations 1
D Is adding emojis to business name gets penalty from GMB? Local Search 1
SpectateSwamp Long Business Name & Citations Recycle Bin 0
TriciaClements Long Business Name & Citations Citations 9
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
Ben Walsh GMB business name keeps getting reverted back to old name after branding change Ask a LocalU Expert [PRIVATE] (LocalU) 4
lincolnchan Ideas for outranking competitor with same business name Ask a LocalU Expert [PRIVATE] (LocalU) 8
K Google Keeps Changing my Business Name Google My Business & Google Maps 7
Craig McBreen Two businesses, different names, point to same website Google Duplicates & Merges 1
ianscott Incorrect Business Names/Duplicate Listings - When To Escalate To Spam Report? Spam on Google 1
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
TammyT Does city in business name increase local pack visibility Local Search 7
Caroline Two GMB pages - same business but different names Google Duplicates & Merges 5
JaredCaraway Another business is using my client's name - best course of action? Google My Business & Google Maps 3
kathleen.rhodes Spam in GMB business name Help & Support for Google Local 7
codyecp Business / State Legal Name vs. Real World Business Name for NAP? NAP, Categories, Dashboard Data 6
Y Will small change of google business name hurt my google business rankings? Google My Business & Google Maps 3
Caroline GMB Business name beats all! NAP, Categories, Dashboard Data 10
H Business with Alternative Names - GMB profile options? Local Search 2
Conor Treacy Client Closed Business, now re-opening with same name Moving or Name Changes 4
B Best practice for flagging keyword-stuffed business names Recycle Bin 0
D Keyword Stuffing in Business Names Question Google My Business & Google Maps 4
Oliver Keates Does my GMB short name have to match the business name for my listing to be optimised? Google My Business & Google Maps 9
Jared Broussard Google Maps: Business Name Search vs. Business Address Search Google My Business & Google Maps 4
Tim Kahlert Citations Business Name For Multiple Locations Citations 4
S Create a short name & URL for your business Google My Business & Google Maps 10
Oliver Keates Change in GMB Business name for lawyers industry Consultant's Corner 4
Monica Simpson Business named after Video Game Ranking Puzzles 3
AndySimpson Unicode used for Business Name Google My Business & Google Maps 15
WAHamilton What's the best way to escalate issues with geo keywords in business names? Google My Business & Google Maps 5
Durandl Should I spam my Business name in GMB to rank higher? Google My Business & Google Maps 8
Phil Rozek New naming policies for call-only ads - would be nice if applied to Google My Business Paid Search and Local Service Ads 1
Gsmithmike Business with Different Branch Names in a city, How to proceed creating citations and doing Local SEO? Local Search 1
Scott ClientClicks Negative review left for wrong business name, but Google still wont take it down Local Reviews 6
S Practitioner Name or Business Local Search 8
A Minor difference in business name NAP in citations. What would the impact be? NAP, Categories, Dashboard Data 1
axiomdg Minor difference in business name NAP in citations. What would the impact be? NAP, Categories, Dashboard Data 1
bczubiak And word vs. ampersand in Business Name Local Search 4
F Business name filtering out Google Review Local Reviews 2
S Using the URL as a business name Citations 6
B Two Businesses - Two Numbers - One Name - One Website - Help! Local Search 0
M Suspended GMB Account - - Is Client's URL or Business Name Burnt? Google My Business & Google Maps 7
J Business name question / Name Spam Local Search 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom