New data: BrightLocal's Voice Search for Local Business Study

[rosie.brightlocal]

Hi everyone!

We've just released our newest research, the Voice Search for Local Business Study!

There's loads of data, but some of my favorite findings are:

• 58% of consumers have used voice search to find local business information in the last 12 months
• 46% of voice search users look for a local business on a daily basis
• 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day
• Just 18% of consumers have used smart speakers for local voice searches
• Those aged 55+ are least likely to have used voice search for local businesses—but 33% would consider doing so

Really hope you find it interesting!

Rosie

 

[Tim Colling]

For now at least, one major takeaway is that "smart speakers" are not as much of a factor as other devices used in voice search... almost certainly those are smartphones.