New Google Feature: Blue Pins in Search Results for Local Businesses

[Marcin Karwowski]

Google has introduced blue pins in organic search results for local businesses. These pins help users easily identify nearby businesses, showing the name of the city, distance, and whether the store is currently open. The information likely comes from Google Business Profiles, which helps ensure that users receive accurate local business details. To see the distance, users must be logged into their Google account and share their location.

This feature is part of an ongoing rollout to improve the local search experience and better utilize Google Business Profile data in organic results. It aims to make searches more efficient by reducing the time users spend finding nearby services and helping them make informed decisions faster.

How do you perceive this change? Have you noticed it in your own searches yet?

Screenshot in Polish, I couldn't display it in other languages

I saw that he noticed the change too @GMBapi.com

 

[rustybrick]

Saw it not long ago Google Blue Map Pin With City Location Name On Search Results Snippets

 

[Marcin Karwowski]

Saw it not long ago Google Blue Map Pin With City Location Name On Search Results Snippets

Apparently this is being implemented by Google gradually in different countries.

Do you think this comes from GBP exclusion or also from structured data?

 

[JS Girard]

I saw (well noticed) it for the first time last week, and IMO it's bafflingly useless compared to the test that actually link to the store that @Brodie Clark had reported.