Have seen this before over the years and why we offer a event set up service for (our chain brand) clients although +90% don't engage with it.
Doesn't make a rank impact and we didn't notice a big view->action conversion rate improvement but if you're promoting your event on FB and maybe running ads to encourage sign ups / attendance, nice added benefit + reach boost that the event listing pops over to Google too!
New advertising option:
A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters.
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