Not sure why everyone is over complicating this update. Google mass released this update that they thought was good to go and obviously failed. There is no "Swapping" if that was the case, it would be swapping businesses in the map pack across all keywords (Check your long tails)
GMB experts are only theorizing what is happening. When the evidence is in our face. They are tweaking the algo update everyday, and it's causing mass fluctuations. Does google care? No, are they making tons of money while "updating" their mess? yes. How? Desperate businesses resorting to adwords.
You will see these fluctations for the next 2 months. An update this massive was never supposed to be released with fluctuations like this that can bankrupt good businesses. Why do you think this is the first time google announced an update like this "Neural matching". It's so they don't get caught with their adword gains, and possibly be sued.
"ok cool theory, but what do I do in the mean time?"
Work on brand authority of your GMB (Some of you may not understand what this means or how to, if not you're too focused on organic seo, while gmb is a different beast)
GMB experts are only theorizing what is happening. When the evidence is in our face. They are tweaking the algo update everyday, and it's causing mass fluctuations. Does google care? No, are they making tons of money while "updating" their mess? yes. How? Desperate businesses resorting to adwords.
You will see these fluctations for the next 2 months. An update this massive was never supposed to be released with fluctuations like this that can bankrupt good businesses. Why do you think this is the first time google announced an update like this "Neural matching". It's so they don't get caught with their adword gains, and possibly be sued.
"ok cool theory, but what do I do in the mean time?"
Work on brand authority of your GMB (Some of you may not understand what this means or how to, if not you're too focused on organic seo, while gmb is a different beast)