- Oct 25, 2013
Phil Rozek posted an interesting theory on getting scheduling in the knowledge panel, and how it might relate to ranking. The tl;dr version, is that it likely helps CTR and interaction, and is likely a trust factor in Google's eyes, but it's pretty hard to test something like that, so for now it's just a theory.
Phil gives a good overview too of different platforms that Google currently recognizes and that can get you that 'make an appointment' module in the knowledge panel. Anyone seen any good boost from getting a client set up with scheduling like this? What do you think about this being a ranking signal?I have not tested this ? even to the extent you can ?test? anything in local search.
Rather, I?ve just observed a couple things:
1. Google seems to integrate online ?Make an appointment? software into local businesses? knowledge graphs more often than it used to.
2. Businesses with the ?Make an appointment? feature in their knowledge graphs often seem to outrank businesses without it.
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