- Jul 19, 2019
- Reaction score
In the past, determining whether to merge 2 websites during an overhaul has been fairly straightforward to research and determine. I'm really torn on this one and need opinions from others in the field.
- Marinas are located on 2 different lakes in close proximity to one another (15-20 min drive) that share the same name other than one word (Upper and Lower)
- Lower [name] Lake
- Upper [name] Lake
- Similarly, the marina names follow suit
- [name] Lake Marina
- Upper [name] Marina
- 2 different logos (though very similar with the only difference being the acronym associated)
- Officially 2 different businesses (I need to separate my invoices for the same owner)
- Both currently rank for the same high-value rental keywords, helping to dominate the search results since they currently have 2 full results for the 2 different websites
- Fairly low competition in the area makes the 2 sites stand out more
- Almost all duplicate content except both rent boats for camping at different campgrounds on or near the respective lake.
- Looking at SEMrush, there is a point last July when Upper had a bump in organic traffic (probably with the July Cor Update) and Lower saw a respective drop. This tells me that one is impacting the other, but both still rank high, with Lower maintaining top positions over Upper.
- Lower has been around for a while. Upper was acquired and rebranded/named about 2 years ago.
- Both have a decent number of links yet fairly low authority. Lower Lake has higher metrics for both.