Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
640x960.jpg

Many business owners and even local search consultants think the centroid is still the center of town. That changed a couple years ago and those in the know realized that the centroid varied and was the center of the cluster of business for that industry in that city.

See this 2013 post where I share the newer centroid theory discovered by Mike Blumenthal.

Fast forward to today - post Pigeon. A lot has changed and now the searcher is really the centroid and neighborhood search is more important than before.

Miriam Ellis wrote a VERY detailed post over at Moz this week. Wanted to be sure you saw it.

<a href="http://moz.com/blog/mastering-serving-the-user-as-centroid">Local Centroids are Now Individual Users:
How Can We Optimize for Their Searches?</a>

Head over to read it - some really great points!

Miriam quotes David Mihm who said:

"Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new centroid."

Chad Russel cherry picked some of the best points & posted over at the Local Search Pros Community.

Chad said:

In particular, I cherry picked these points because I know that I don't do enough of them:

1. Label images with hyperlocal terms and share them.

2. Blog about the local things you do often, not just the big events.

3. When it comes to Review Management, make sure your profile has a business description with hyperlocal terms and areas.

So head over to read Miriam's post and the Pro's comments.

What do you think? Pick up any good tips?
Anything to add???

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="https://d1alt1wkdk73qo.cloudfront.net/images/guide/d397f53b4d7c488098968f889919273f/640x960.jpg">

640x960.jpg
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,020
Reaction score
339
This has especially been important as mobile search has been on the rise. I wonder if it's a combination of both mobile device targeting and Mike's industry cluster idea. I would recommend taking a look at the patents that Google puts out like Bill Slawski does. Gives you some great insight and some factual ground to base some of these ideas off of. More technical reading, but very interesting stuff :)
 
Similar threads
Thread starter Title Forum Replies Date
F Optimizing for local and online - broader areas? Local Search 0
Paul Kargo Local Business for two Different Languages - How to Optimize? Recycle Bin 5
vivekrpatel Local Business for two Different Languages - How to Optimize? Local Content 7
Gsmithmike How do you optimize Local Landing pages? Organic SEO 8
Linda Buquet The Optimal Local Landing Page For Attorneys - NiftyLaw Local Search 1
Colan Nielsen Local Finder Photo Optimization Tips Google My Business & Google Maps 14
L Multi-Location Local SEO: Problems & Optimization Tips - 2 Part Series Multi-Location Issues 4
Linda Buquet Multi-Location Local SEO: Problems & Optimization Tips - 2 Part Series Multi-Location Issues 4
L Red Hat Local Search Optimization Local Content 2
L Red Hat Local Search Optimization Google Business View 2
Linda Buquet Red Hat Local Search Optimization Local Content 2
Linda Buquet Red Hat Local Search Optimization Marketing 2
Linda Buquet 8 Tips to Optimize Your Local Knowledge Panel in Google Search - Local University Google My Business & Google Maps 0
Linda Buquet Attorney Local SEO - 3 Tactics for Optimizing those Practice Area Pages! Local Search 0
Ray Litvak Bing & Yahoo Optimization (Local & Organic) Local Search 0
Colan Nielsen Tactics For Optimizing Upgraded/Verified Local G+ Pages Google My Business & Google Maps 8
J Google + Local Optimal Image Sizes? Google My Business & Google Maps 3
M How to optimize the G+ local listing to main city when you have address in sub city Local Search 3
Linda Buquet Over-Optimization Penalty for Local Sites Internal Links? Local Search 18
Colan Nielsen Google+ Local Optimization Tips/Tricks To Improve Ranking Google My Business & Google Maps 21
Linda Buquet Author Photo Optimization in the Google Local SERPs Local Search 3
Andrew Forster Google Local on-page Optimization - How much is too much? Local Search 2
Local Search News Curator Will Citations Stop Being Effective for Local Optimization in the Future? Citations 0
Rich Owings Does "near me" optimization bring more organic or GMB clicks? Organic SEO 4
C Help with service page optimization Organic SEO 20
Ben Walsh Near me on page optimization Ask a LocalU Expert [PRIVATE] (LocalU) 1
djbaxter Passage Indexing: Not A Core Update. It's Ranking, Not Indexing. Don't Optimize For It Google Algorithm Discussions 0
Andy Optimal positioning (for CRO) of reviews widgets on website Local Reviews 5
Monica Simpson Optimizing Name - do citations matter? All Things Google My Business [PRIVATE] (LocalU) 7
Nicole Basham Multi-service Service Area Business: GMB Optimization Advice Needed Service Area Businesses 2
S GMB image optimization - Worth it? Google My Business & Google Maps 1
A What Wordpress Speed Optimizing Plugins do you use? Websites, Software, and Security 7
M Google Optimize? Google News: Important Changes & Features 2
bruce@brucejone Optimizing Images For GMB - Things Have Changed Google My Business & Google Maps 8
dave101 Looking for an SEO consultant with experience optimizing IT support companies Local SEO Job Board 1
dave101 Anyone have experience with optimizing IT Support companies? Service Area Businesses 0
Vincent Tobiaz Recent Study 3.6 min acceptable rating & 4.9 being most optimal Google My Business & Google Maps 3
BipperMedia How do you optimize for a specific kw please? Recycle Bin 0
S Review Request - Business Card - Text optimization? Google My Business & Google Maps 24
M How do you optimize for a specific kw please? Local Search 46
M Optimizing GMB questions please Google My Business & Google Maps 34
Justin Mosebach TripAdvisor Optimization Tips? Local Search 8
vinchenson Would you change the name of a listing that is not optimized? Local Search 4
J Customer requesting help with SEO optimization for "Customer Name" Keyword Ranking Google Local 101 9
LilyRayNYC Practitioner page consistently outranking main biz page despite being less optimized Ranking Puzzles 2
M What info needs to go into optimized image?? Local Search 7
Tim Colling Home Care Voice Search Optimization: Alexa Echo Show 2 vs. Google Home Hub (The Winner is Yelp) Local Search 4
L Help optimize google my business Contact Us Messages 2
C Who REALLY Knows How Much "Optimization" Is Just Wheel Spinning Google My Business & Google Maps 10
Garrett Sussman How To Help Your Clients Optimize Their Review Site Listings [FREE PDF DOWNLOAD] Local Reviews 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom