[Question] Why this specific Local branded term brings up the weather forecast?

[LightOfHeaven]

I think i just came across a rare bug where Google is giving extra features to GMB listings that are under optimized. given the context, I can see someone might wanna know about the weather forecast before or after an aesthetic procedure, but why is this super unoptimized GMB benefiting from that? they are actually dominating the local grid... I can't seem to figure out why

 

[JS Girard]

It's an inherent feature of this particular knowledge panel style. It traces back to the origins of it. Initially you'd have it for places, where it's normal. Then it was expanded to tourism-type GBPs(examples: 1, 2, 3), where it's... defensible.

However, in recent months, google has been fiddling with what gets or not a tile-style panel (on chrome only? I'm not getting iton Firefox for your example), leading to examples like this. Their testing has not yet expanded (and honestly it's probably a stretch to think it will) to variants depending on the vertical.