Random generated Storecode added to new profiles

[Brian - TGL]

I have noticed this over the last couple of years but always forget to post about it. On newer profiles I will see a 20 digit store code added to the GBP for single location small businesses. They don't even typically know where that setting is to have added something in there, and it's pretty unlikely that unrelated customers are accidentally adding a random number that is exactly 20 digits in length.

Anyone have any thoughts on how that would end up in the profile?

 

[keyserholiday]

Google is automatically creating these store codes.

 

[JS Girard]

I have noticed this over the last couple of years but always forget to post about it. On newer profiles I will see a 20 digit store code added to the GBP for single location small businesses. They don't even typically know where that setting is to have added something in there, and it's pretty unlikely that unrelated customers are accidentally adding a random number that is exactly 20 digits in length.

Anyone have any thoughts on how that would end up in the profile?

... I've seen twis for at least three years now. Initially, that was the number that could be used to access the old GBP interface when that trick still work. In that tutorial, it was the red number. I do not know whether the way the numbers are defined changed.

 

[Brian - TGL]

Google is automatically creating these store codes.

So what is the purpose/benefit in the case of a single location business? Google already generates a CID, PID & BPID for every GPB.

 

[JS Girard]

Google already generates a CID, PID & BPID for every GPB.

To this day I still don't understand why these are three distinct numbers...

So what is the purpose/benefit in the case of a single location business?

See my post above. Originally, it was related to access URLs, then the Access URls changed. Why Google was dumping that number in the store code even back then is beyond me, though.

 

[keyserholiday]

So what is the purpose/benefit in the case of a single location business? Google already generates a CID, PID & BPID for every GPB.

When you export the GBP, Google highlights not having a store code as an issue. Some third party citation platforms create their own when syncing. The store code can be used with the api to update data.