- Jun 28, 2012
I don't share every good post from Search Engine Land because I know most of you hear read them, especially local posts. But I wanted to share this one, to start a discussion since SEL has comments turned off and I can't comment there.
Also wanted to let Joy know about another problem on the listing in her case study.
<a href="http://searchengineland.com/rank-high-organically-not-locally-case-study-240692">When You Rank High Organically But Not Locally (Case Study)</a>
You've done everything right in terms of local SEO -- you're even ranking high in organic results -- but you just can't seem to get a place in the map pack. What's wrong?
I always enjoy solving Local SEO puzzles, but there’s one that has baffled me for the last couple of years. I’ve had many other professionals in the Local SEO community look at it, and they were equally stumped. It was one of those cases that seemed to make no sense at all, until it finally hit me a week ago...
Whenever I come across a situation where organic ranking is high but local ranking is low, it always makes me cringe. It seems to be one of the biggest mysteries out there in Local SEO. I’ve learned a lot in my quest to solve this one and wanted to share it...
Read Joy's post & check out the listing she's talking about or what I'm about to say won't make any sense.
A question and observation for Joy.
QUESTION: Good catch on the city limits. Would never have thought of that. I've checked numerous ways and their address IS located in Tampa Florida. I mean Tampa is the city in the address. So you are saying it does not matter that the address is Tampa Florida if they are technically not in the city limits???
OBSERVATION: Big issue with that listing:
There is NO city listed in the address at all!
5314 N Falkenburg Rd Florida 33610
Did you notice that? Has it been like that for a long time or is it a temp glitch?
How can you even have a listing without a city? I assume city is in dash and just not showing live?
If it's been that way all along and you just never noticed, then I think that's a big part of the problem too?
HOT TIP: If by chance Joy did not notice the city was missing, there is a great lesson here.
Many times we see what we THINK is there, not what is REALLY there.
Case in point. I did a ranking troubleshooting consult for a very sharp and high end local search agency. They had tried everything and checked the listing numerous times and could not figure out why it was not ranking.
I don't remember the exact street name so generic example: The actual address was "Airport Road", but on the listing the address was "Airport Way". They'd moved the map marker to the actual location so didn't notice - but Airport Way was in a totally different area. They never noticed because it's close AND they skimmed right over it ASSUMING it was correct.
Lesson learned? Never assume anything! Look at everything with a fine tooth comb!
I'll ping Joy and we can get a discussion going around this case study.
Anxious to hear the answers to my Qs in blue above.