More threads by jerb75


Mar 1, 2024
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Hello, I am rebranding a business that has been around for 8 years. The ownership and address are changing as well as the products/services being offered. The name remains the same. All other online branding has changed to reflect the new products/services being offered which are just a niche market of the old services. How does Google handle rebranding? Is it recommended to close the original? Thanks in advance
Rebranding should be no problem, especially since you're in the same niche, just more specialized. Do NOT close your original Google profile, the age of the business is a plus. The biggest problem you'll have is changing addresses, which will require a reverification. And if it's a Service Area Business (not a brick and mortar), good chance you'll probably be suspended.
I would suggest updating the listings so you keep the reviews.

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