Aug 18, 2013
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I want to learn how to create Schema for my local HVAC business.
I have created the markup for Local HVAC but do not know where to put in my Wordpress site.

Please help !


Linda Buquet

Local Search Expert
Jun 28, 2012
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Thanks so much Carl, all good resources.

Here are a couple more including 2 for Wordpress.

<strong>Authorship and Rel=Publisher:</strong> <strong><a title="Reload this Page" href="" target="_self">Critical 4 Local - Author Rank, Publisher & Author Markup</a></strong>

<strong>Authorship for Local ? New improved, made easy!</strong><strong> </strong><strong><a title="Permanent Link: Google+ Promotes Publisher Tag for Local Listings" href="">Google+ Promotes Publisher Tag for Local Listings</a></strong>

Also if you're using WP, many recommend using Yoast's SEO plugin (free).

<a title="Reload this Page" href="" target="_self">Google Data Highlighter Now Supports Local Business Markup</a> (Don?t know much about it.)

<strong> </strong><a title="Reload this Page" href="" target="_self">NEW: Automatic Authorship Attribution for WordPress & Google+ Embedded Posts</a>


Dec 31, 2013
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Hi Bill and Happy New Year!

Here is the code that I have on my website which is in the footer area seeing how that is the ideal place to place your NAP Code seeing how the footer is present in all pages of your website.

You can just edit the code to reflect your business info and you may want to see if there is a category for "Plumber" on but you are a local business so this code will suite your needs exactly.

Here you can take a look at my site to get an idea what you can do with the NAP info with some creativity and CSS Styling.

<div itemscope itemtype="">
   <span itemprop="name">PC Medics On Call</span>
   <div itemprop="address" itemscope itemtype="">
     <span itemprop="streetAddress">449 Purdue Drive</span><br />
     <span itemprop="addressLocality">Wilmington,</span>
     <span itemprop="addressRegion">NC</span>
     <span itemprop="postalCode">28403</span>
   Phone: <span itemprop="telephone">910-200-0150</span>

---------- Post Merged at 01:38 PM ---------- Previous Post was at 01:30 PM ----------


The code that I placed in response to your inquiry above is HTML Code not PHP!

The forum would not allow me to add the code to the site using the other declaration tags because it would keep formatting it as it would look on a website so I was forced to use the PHP Code tags in order for it to display the code without formatting it.

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