Brian

Member
Joined
Nov 2, 2012
Messages
39
Reaction score
2
How do search results differ when someone searches just the keyword. For example a person located in Cincinnati searches Divorce attorney instead of searching divorce attorney Cincinnati? Are people more likely to search just Divorce Attorney?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Yes, according to my albeit limited research a TON more search with KW only as opposed to KW city or city KW. I have some results somewhere I can find and share.

And thing is the search results are totally different that way. I have lots of clients that are #1 for City KW but if you search KW only, with location set to that city they may be D or F. However the results are flipped and mixed up and the guy that was F for City KW may be A for KW only. I've never been able to figure out what triggers the difference or the best mix to get someone ranking for both type of searches.

OK here are some stats from 2011 I posted here:Important Google Places SEO Group Research re GEO Modifiers, Search Behavior and Rank Tracking

Here are his September Adwords Express impression stats. So this is not how people ‘SAY’ they search (as in Myles’ study) but the actual stats showing how many searches where ACTUALLY DONE various ways.

Keywords | Impressions
dentist 2430
city dentist 586
dentist city 483
dentists 376
dentists city 119

(Note: Above stats are from a small – medium sized East Coast city)

So 4 times MORE searches were for KEYWORD(s) without city. This makes sense to me if you think about the ‘average’ consumer. We live in a search world and know about modifiers and everything. But I bet Betty Sue soccer Mom looking for a new dentist types just Dentist. Then possibly if she does not find what she’s looking for she’ll refine her search with City + keyword. But if you just type Dentist it WILL show you a pack of local results with a map.

Keywords | Impressions
plumber 3353
plumbers 2496
city plumbers 1320
plumbers city 298

(Note: Above stats are from a large East Coast city)

Almost 3 times more searches for plumber(s) than city plumber(s).

BrightLocal did a study, (below) and 58% SAID they searched with city. But that was a study of how consumers SAY they search. Whereas above is actual results of what WAS searched for.
How Users Search For Local Businesses + 5 Tips To Optimize Local Listings

But even if only about 50% search without city modifier, if you get your client ranking well for KW only that could mean double the clicks or calls. Could be significant.

But ranking for KW only without geo modifier is never discussed. I think mainly because most of us in the biz focus on ranking for city KW and that's how clients often check their ranking too. I also think most of us don't understand how that algo works PLUS until recently most rank trackers could not track location based searches for KW only. For a long time Scout was the only one that could, but now I think Bright has that option as well.
 

Kristen

Member
Joined
Oct 14, 2012
Messages
147
Reaction score
29
But ranking for KW only without geo modifier is never discussed. I think mainly because most of us in the biz focus on ranking for city KW and that's how clients often check their ranking too. I also think most of us don't understand how that algo works PLUS until recently most rank trackers could not track location based searches for KW only. For a long time Scout was the only one that could, but now I think Bright has that option as well.

Yep, I can confirm BrightLocal does have that option in their rank tracker now as well (finally!)
 

sergiuliano

Member
Joined
Oct 15, 2012
Messages
107
Reaction score
33
Hi Brian,


For better understanding how the users search you shall use Google Trends. Here is an example:

2267567.jpg

You can try the same for any other keyword. Please be sure you select the right location when generating the report.

When tracking local ranking results, be sure you are not tracking only Places results but also Organic local results in order to have a clear view about how your site is ranking and about your competitors.

Hope this helps

2267567.jpg
 
Similar threads
Thread starter Title Forum Replies Date
RattlingTram Wild rank variations for plural v singular & same intent single keyword searches Ranking Puzzles 2
Gsmithmike The most accurate Tool to show Local Search Result for Geo Targeting keywords? Local SEO Tools & Software 3
djbaxter The search could not be completed because the keywords were too short, too long, or too common. How To Guides 3
Noelle Leahy Tool to Find Keyword Search Volumes for a Small Town? Google Local 101 6
djbaxter Can Paid Search Targeting Brand Keywords Kill Your SEO? Organic SEO 0
AllSearch52 Finding keywords that generate 3 pack search results Local Search 4
M GMB Page not showing for keyword search Help & Support for Google Local 0
M Keyword Planner - Grouping Search Volume for Close Variants? Local SEO Tools & Software 3
Linda Buquet ▶ KEYWORDS: New Internet Trivia TV Game Show - For Local Search Nerds :-) Break Room: Chat and Off Topic 0
Gsmithmike why I get different ranking when i use "IN" in my searched keyword? Local Search 6
Optimize Prime A Case Study on Local Search Keywords & Traffic Local Search 9
Dustybones Missing Keyword Data and the Top Search Queries in Google My Business Insights? Google My Business & Google Maps 8
John Tabita Branded Searches vs Keyword Searches Local Search 7
Linda Buquet Targeting The Long Tail In Google Local Search w/ Keyword Research Local Search 2
J Re: Keyword vs Keyword+Location - how are you running local search queries ? Recycle Bin 4
D Knowledge Panel for Competitor Showed Up for Branded Search Google Duplicates & Merges 4
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
Matt Chauhan Knowledge Panel Not Appearing for Brand Name Search Google My Business & Google Maps 5
djbaxter Webinar Get together with Google Search at Search Central Live - February 23, 2021 Events 0
djbaxter Passage based rankings, core web vitals, responsive search ads: A rant Google Algorithm Discussions 0
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
djbaxter Microsoft Bing: 15% Of Searches Are Misspelled So Speller100 To The Rescue Organic SEO 1
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
djbaxter Enhanced Search added. Forum Software Updates and Technical Issues 0
B GMB listing missing from search, dashboard and GSC. Yikes!!! Help & Support for Google Local 3
Elmer .S What is the most accurate search strings to use when doing manual citation audit? Citations 7
J Wrong GMB Listing Appearing when Searching for Physician by Name Google My Business & Google Maps 4
N Dedicated local search Local Search 12
sixthcitysarah Specific location search shows results for other franchise location Multi-Location Issues 6
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Dino Closed business showing in branded search Multi-Location Issues 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
djbaxter Google services down Dec 14, 2020: Google Ads, Google Analytics, Search Console, more Google News: Important Changes & Features 1
A How to change GMB ticket field in search results knowledge panel NAP, Categories, Dashboard Data 4
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Y Radius of searches Service Area Businesses 4
pbarnhart Google Search Console Merging UTM'd URLs into Canonical URLs - Suggestions? Local SEO Tools & Software 5
djbaxter Google Search Console: New and improved crawl stats for your site Organic SEO 0
JoyHawkins Search Console vs Google My Business (GMB) Insights: A Large Case Study Google My Business & Google Maps 4
G Registering a DBA name as a Search Term Spam on Google 5
djbaxter A (home) movie about how Google Search works Organic SEO 0
U Alternative to Search Console URL Inspection Fetch Organic SEO 5
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
Jeffrey GMB Listing Not Showing For Direct Searches Google My Business & Google Maps 7
Barb Davids Google Search Console Bug? Local SEO Tools & Software 2
djbaxter Google Updates Search Quality Raters Guidelines Google News: Important Changes & Features 0
Creativedge Question on duplicate content and search ranking for dentists Local Search 13
D Dynamic local city webpage to satisfy [search term] + "near me" queries Service Area Businesses 2
Tony Wang Search Terms is fading away :-( Paid Search and Local Service Ads 3
djbaxter A bit of a new look for the Local Search Forum Forum Software Updates and Technical Issues 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom