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Nuro

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Hello everyone,

I have a question regarding the practices of certain companies in the plumbing services sector across German cities. I've noticed that a single company often uses different variations of its name for each location area to run local ads. However, the reviews consistently originate from the same Google Business Profile (GBP).

1st: How is it possible for them to utilize a single GBP for different company names in various cities? Are they sharing one GBP across multiple locations?
2nd: Do they officially have separate companies at each location? or does google accept also not official naming for local services?
3rd: Do they use the same Google Ads account for their payments, or do they create separate accounts for each location?


Thank you in advance for your assistance!

Plumping service: Sanitär notdienst...
City name: Wetzlar, Bonn, München...

1737424353117.jpg
 
1st: How is it possible for them to utilize a single GBP for different company names in various cities? Are they sharing one GBP across multiple locations?
2nd: Do they officially have separate companies at each location? or does google accept also not official naming for local services?
3rd: Do they use the same Google Ads account for their payments, or do they create separate accounts for each location?

Hey Nuro,

I'll preface this with the fact that I know zero about LSA policy in Germany.
  1. They shouldn't be able to use a single GBP for multiple businesses in different locations, with different names, in the same industry.
  2. In the U.S., the business name should exactly match the associated GBP, but I see instances to the contrary quite often.
  3. No telling what payment accounts are used - they could do either, is my understanding.
Sorry I couldn't be of more help, maybe someone else can chime in. Here are a few related links:
 
Hi Chris,
thank you for your feedback.
I have here additional information.
The name of the advertisers is for all ads the same "Seibel GmbH & Co. KG".




1737708537953.jpg
 
Hey Nuro,

I'll preface this with the fact that I know zero about LSA policy in Germany.
  1. They shouldn't be able to use a single GBP for multiple businesses in different locations, with different names, in the same industry.
  2. In the U.S., the business name should exactly match the associated GBP, but I see instances to the contrary quite often.
  3. No telling what payment accounts are used - they could do either, is my understanding.
Sorry I couldn't be of more help, maybe someone else can chime in. Here are a few related links:

I'm 100% speculating here, but is it possible that what's going on is the review-stealing trick that was rampant in the us (where they would somehow use the reviews of a completely unrelated GBP), but using a GBP that the company own?

Has the merge of LSA and GBP reviews been fully applied in Germany?
 
Hi JS, no dont steal it from someone else. GBP is belong to them. But they anyhow use it several time or for sevela local service ads!
 
Hi JS, no dont steal it from someone else. GBP is belong to them. But they anyhow use it several time or for sevela local service ads!

I get that part. What I mean is I'm thinking maybe they use the same technique, but showing the reviews from a GBP they actually own instead of a third party.
 

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