Joined
Jun 24, 2016
Messages
8
Reaction score
0
Hey, everyone. I'm a coach for independently owned and operated carpet cleaning franchise owners across the country. I'm trying to help them optimize their online listings and being findable in Google (which is a VERY large task). A few in particular have expressed frustration that they can't seem to gain a foothold in a territory where they are not physically located, but is one of their main service areas.

They currently have 52 Google reviews averaging 4.9 stars. Their site is ranking fairly well for most of their key search phrases, but they are really struggling to show up for the larger metropolitan area they WANT to service. I suggested removing the "we service customers at our location" option in their Google Business settings, but they didn't want to do that.

Any suggestions? Please feel free to respond with threads that may be useful as well.

Thanks!
Scott
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,074
Solutions
9
Reaction score
3,483
Hey Scott,

I hear this question a lot but the truth is it's almost impossible to rank outside your city in the 3-pack. I do see it a for small cities because if Google doesn't have a lot of businesses to pull from in that small city, they pull in listings from surrounding cities. I spoke to a carpet cleaning company yesterday that ranks in several towns, but they are all small and have few competitors.

Usually it's the case where an SAB wants to rank in a big city and they are actually in the suburb. I have seen a couple examples in the last year and both times the 3-pack didn't stick around that way long so even if you do manage to achieve ranking in a large, neighboring city, you are even less likely to keep that spot.

My suggestion would be to completely dominate the city you are located in for every keyword possibility you can think of (think long-tail).

It's still possible to rank organically in surrounding towns but again, I have found this strategy to really only be effective if the surrounding city is not massive and there isn't loads of competition.

The service area you set in the GMB dashboard has no impact on ranking as far as I know.
 
Joined
Jun 24, 2016
Messages
8
Reaction score
0
Thanks, Joy!

My understanding is that one good way to boost your ranking is by requesting reviews from people in those areas, but I don't know how proven that is.

Any thoughts?
 
Similar threads
Thread starter Title Forum Replies Date
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
B Removed address to SAB now no longer showing in map pack Service Area Businesses 8
JamesGreenaway Map pin showing competitor and also direction issues Google My Business & Google Maps 3
Ryan Steinolfson How do you get the business name to show up next to the map pin? Google My Business & Google Maps 2
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
starter_70 Are GMB posts not showing on SERP or Maps page? Google My Business & Google Maps 4
webforu How to show Location Map on Knowledge Panel Local Search 2
jimmydoubleu Verified Google My Business not showing up in Knowledge Panel/Maps Moving or Name Changes 3
PaulSteinbrueck Map showing service area? Service Area Businesses 4
S New reviews not showing up in preview / maps Local Reviews 3
CarrieHill GMB Now Showing Takeout & Delivery Labels in Maps Google My Business & Google Maps 1
K Map Pin Does Not Show When Business Owner Googles Their Address Google My Business & Google Maps 1
J Branded Search shows Co Location but not G Maps search for city/location Google My Business & Google Maps 0
A Google Maps Showing Different Map When Searching Name vs. Address Google My Business & Google Maps 1
JoyHawkins "On These Lists" Showing in Google Maps Google My Business & Google Maps 5
M Google Maps not showing website and directions link Local Search 1
Yan Gilbert (Wrong) Directions to Hidden Addresses showing on Maps Google My Business & Google Maps 3
M Why GMB knowledge panel shows up for main local KW phrase instead of maps? Google My Business & Google Maps 8
A Business not showing up in maps Google My Business & Google Maps 4
eshad Reviews not showing for businesses for certain keywords in maps? Local Reviews 6
JoyHawkins GMB Insights Now Show on Google Maps Google News: Important Changes & Features 1
Cordell Crowley Getting two side-by-side businesses of the same type to show up on Google Maps Google My Business & Google Maps 4
Rich Owings Eligibility and showing on map - Arts district, artists associations and artists Google My Business & Google Maps 1
Z Solved: Multi-Location Business, Google Maps only shows one location instead of two Multi-Location Issues 10
Jeffrey Google Maps showing reviews Google My Business & Google Maps 2
Dan Foland Google Maps Showing Business Logo? Google News: Important Changes & Features 11
S Listing will not show up on map pack or search--HELP! Help & Support for Google Local 5
Grabgooglesgoogles Verified and optimised GMB listing doesn't show up on maps when viewing the street (unlike every other local business which does). Help & Support for Google Local 8
Cherie Dickey Map showing in Address section in GMB dashboard Google News: Important Changes & Features 3
bczubiak Performing Client Audits. Dentist Phone Number Not Showing up in Google Maps Google My Business & Google Maps 4
J Address Not Showing on G Maps Search Results Google My Business & Google Maps 4
G Adding service names to GMB Name leads to showing up on map pack Google My Business & Google Maps 9
KevinWag Any insight into how/when biz names show up in Local Finder Map? Local Search 1
A Not showing up in Google Map results - not even at the bottom Help & Support for Google Local 4
S Not showing up in map results for their category keyword Help & Support for Google Local 4
C Site not showing on map pack Help & Support for Google Local 2
FriarTuck00 Maps No Longer Showing Full Address/Driving Directions Google My Business & Google Maps 0
FriarTuck00 G Maps No Longer Showing Full Address or Offering Driving Directions for Business Google My Business & Google Maps 17
Moclin Business not showing on maps when I search for my business post code Google My Business & Google Maps 2
R Google maps no longer shows city boundaries Google My Business & Google Maps 5
C Service area business showing on Maps Google My Business & Google Maps 2
S Business Not Showing in Maps Google My Business & Google Maps 9
B Not Showing Up in Google Maps Multi-Location Issues 2
BWrightTLM Not Showing Up in Google Maps Multi-Location Issues 2
Linda Buquet Google Will Soon Show Type of Business (Category) Right in Map View Google My Business & Google Maps 1
Durandl How to show local search ads on Google Maps alone? Google My Business & Google Maps 2
Conor Treacy Maps not showing, or centered 100's miles away. Local Search 5
rmorgan Rafting Company wants drop sites along river to show up in maps, not main office Local Search 6
RFKSolutions Our Client Not Showing in Maps Local Search 6
Rich Owings Client doesn't show up on map even though there are few competitors Help & Support for Google Local 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom