Sep 14, 2018
Reaction score
Hey guys,

I'm currently talking with a potential client who is a custom software development company. They have goals of ranking locally for searches related to their services like mobile app dev, software development, etc.

I've been combing through the different keyword possibilities and I'm finding that Google really doesn't treat most searches locally. There are a handful of keywords that will return the Local pack but the organic results are usually global companies that aren't local.

Right now I'm still researching, but it's really looking like all the related keywords and searches are not a local seo game and it doesn't look beneficial for this company to even try to go local. Searches that have geo modifiers of the city or county return zero to low (10 searches a month) volume.

Anyone have any experience with this industry and have any tips or feedback?

Jason Khoo


Dec 8, 2014
Reaction score
@JasonKhoo I would agree that these searches are rarely local in nature - as a matter of fact I would not be surprised to see many companies from other countries come up.

What type of software do they specialize in? What sort of problem does their software solve for their clients? I wonder if they might get visible (locally) for a different set of queries?

Why not re-set your prospect's situations - you could get them visible for "app creation local city" but nobody searches for that and therefore they will not get any leads - which is theoretically why they want to be visible.

What if they were to allow you to determine the best way to generate leads from Google for their business?


Sep 14, 2018
Reaction score
@Digitaldar You bring up a great point. When I combed through Google Keyword Planner while filtering locally for the county the business is located in. I don't have enough information besides the fact that they do mobile app dev, web app dev and software dev, which when looking mostly does not return local results.

After spending the weekend reviewing, I've come to a similar conclusion:

1. We can go for these keywords with a geo modifier (city or county) understanding that the search volume isn't as pronounced, however we may still be able to get leads, just at a lower clip.

2. If the firm has the resources and bandwidth, we can compete for the non-local results. They surprisingly have different domains that are comparable in back link profile to those that are ranking already.

My game is to just go up there and be transparent with what we are seeing and they can decide if local SEO is still their game.

In terms of letting me decide what might be best, that's a good exercise that I haven't put much thought into.... worth thinking about :unsure:

@djbaxter of all the ad groups that I reviewed, web design did return local. I'm going to go talk with the company to see if web is something they deem relevant enough to spend time trying to rank for.

Didn't think too much about state, but I'll look into that.

Thanks for the responses guys!


Local Search Expert
Sep 12, 2012
Reaction score
I think you can go up there and just simply say, "Here's the search volume locally. Here's the search volume nationally. Which one do you want to target?" I bet that settles the issue.

If they're still insistent on the local piece, I would really try to talk them out of it. If you can't, I would try Adwords instead because you're more likely to get way more traction with Adwords than Local SEO landing pages for hundreds of cities in my opinion.

I think it would be silly for them to go local on this. Especially considering the big companies with a lot of money to pay, you know, the clients they want, won't be looking for a company that's the closest. They'll be looking for a company that is the best. So they'll search nationally.

The search volume and client quality just isn't there locally. Bad double down on that strategy.
Similar threads
Thread starter Title Forum Replies Date
T How To do SEO for Software Development company Local SEO Tools & Software 2
djbaxter Forum software upgraded Forum Software Updates and Technical Issues 0
RobertCarnitas Image Copyright Audit Software Websites, Software, and Security 1
djbaxter Forum software upgrade LSF News and Announcements 1
djbaxter Forum software upgrades March 17-20, 2020 Forum Software Updates and Technical Issues 3
Jens Rank Tracking Software for local results Local SEO Tools & Software 12
M Local seo tools and software Local SEO Tools & Software 11
Scott ClientClicks Chat software recommendations? Websites, Software, and Security 3
abrandt QUESTION: City-specific / Hyper-specific Citation Software ??? Citations 17
premiumweb Let's talk software. What do you use/recommend? Local SEO Tools & Software 2
CraigJMount Scheduling Software for Agencies Local SEO Tools & Software 5
rhowe I'm struggling with what software or tool to use to show results Local SEO Tools & Software 18
juliaannCA Which software do you use for monthly reporting to clients for your agency? Recycle Bin 0
John Vuong Which software do you use for monthly reporting to clients for your agency? Local Search 23
J Any Software or Tools for Analyzing Duplicate Content Sitewide? Local SEO Tools & Software 5
djbaxter A New Look and New Software for the Local Search Forum LSF News and Announcements 14
C Best local lead generation software Recycle Bin 0
H Software to manage customer requests/Orders? Consultant's Corner 0
BaggySEO Local ranking software Local Search 5
G What software was used for this prospecting tool? Consultant's Corner 1
M camera software Recycle Bin 0
Ryan77 Best Wordpress Click To Call Software/Solution? Local SEO Tools & Software 4
vivekrpatel Plugin or software for reviews ? Google, Yahoo, Bing, Yelp, etc Local Reviews 3
C Is There Software That Can Do This? Local SEO Tools & Software 12
jvaquino Does anyone know any VPN software that has Ottawa ON IP's? Local SEO Tools & Software 1
Tim Colling Review: Grade.us review management software Local Reviews 5
Mark Warner Need A New Keyword Research Process and Software, Pls Help Local Search 0
J All-In-One solutions? Software to optimise & handle many Local SEO clients Local SEO Tools & Software 3
Linda Buquet Free Keyword Rank Software for Competitive Analysis & Pre-Consultations Local SEO Tools & Software 12
M Has anyone used this tool (software)? Local SEO Tools & Software 6
L Local Directory Checkup software? Local SEO Tools & Software 2
Linda Buquet Best Local SEO Tools & Software? Top Resources Here Local SEO Tools & Software 0
djbaxter Forum Software Upgrades Forum Tech Support 23
L Video Software Local SEO Tools & Software 7
Dustybones Semiologic: Anyone have an experience with this wordpress software Local SEO Tools & Software 2
T SEOmoz is now Moz and new local software on the way Local SEO Tools & Software 1
djbaxter Forum software updated Forum Tech Support 2
Chris Ratchford Client/account management software? Consultant's Corner 13
Linda Buquet Free BrightLocal Webinars - Local SEO Software Tools Local SEO Tools & Software 0
dpmihai Re: Reporting Software Recycle Bin 0
Marie Ysais Local Reporting Software Local SEO Tools & Software 17
C Comparison of Software Tools Local SEO Tools & Software 5
R New Reputation Management Software includes Google Review Backups, Alerts ? See Sceen Recycle Bin 0
C Don’t we all want to develop fast websites? WordPress fastest page speeds using background images <srcset>, <img>, <picture>, @media, @2x retina Websites, Software, and Security 0
WAHamilton How to Get Google to Map a New Development? Moving or Name Changes 6
L Individual Listings For Land Developer Communities Google My Business & Google Maps 4
Rich Owings Developer let staging site get indexed Websites, Software, and Security 5
j_holtslander Reporting issues straight to Google's Developers Google My Business & Google Maps 1
Garrett Sussman How to Develop a Relationship With Your Local Chamber of Commerce for Client Prospecting Local Reviews 2
Garrett Sussman 4 of the Best Local Marketing Courses for Professional Development Local Reviews 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom