Surge in traffic from Baidu recently

[HoosierBuff]

Hey all,

I'm noticing that there has been a surge in Baidu traffic for many of my clients site recently. . . sitll less than 5% of traffic, but, it has definitely been noticeable for some of the clients. Is anyone else seeing this, or have any insight into why this is happening?

 

[JoyHawkins]

Are these businesses in China? We only have ones in the US and Canada.

 

[HoosierBuff]

This is all US. Seeing this across a number of sites.

 

[Eoghan_Aircam]

I'm speculating but it could just be Google getting better at tracking referred traffic from that domain. They don't always catch 100% of referred traffic from the get go. For example, only about 25% of the traffic Apple Maps refers shows up in Google analytics. Don't know why!

 

[HoosierBuff]

Wow Great point, Eoghan . . . .I had always wondered why I never see traffic from Apple Maps.

 

[HoosierBuff]

Man - how is nobody else talking about this. . . for so many clients, if you check the organic source, I have so many random clients that have this Baidu and Sogou traffic. . . it's causing all kinds of variability in the overall traffic numbers. Seemingly happening in more B2B sites, but, still. 29% of traffic from Baidu last month for a Two way radio shop in texas last month.

Maybe I'm just awesome at optimizing for Baidu without realizing it?