Tackling a multiple location issue

[Chris Cummings]

Our client has multiple locations, each with their own website. In addition we have a regional site that is more of an overview with a "locations" page that links off to the other sites.

We've run ads for the the individual sites for years but never run anything for the regional site. There are 4 of the locations that are all situated in the Knoxville, TN area so we want to run an ad campaign for all of the Knoxville area locations, therefore we are going to create a Knoxville-centric page on our regional site and point to that. We want to run an ad like the one shown below, where multiple locations are shown.

For "reasons", we want to set up a whole new Google ads account for this campaign. Since we've never run a campaign on our regional site, this wont be double serving ads.

Based on this I have 2 questions:

1. Our existing account is connected to our GMB locations. Is there any problem/danger with also connecting a new google ads account to our GMBs?
2. I've never set up an ad that lists multiple locations in the ad such as the one attached. Any tips for setting it up that way?

Thanks!

 

[ElizabethRule]

1. According to this help article, "If you’re going to link multiple accounts, they must be under the same Google Ads manager account. There should be a single email associated with the multiple accounts in order to link them to Business Profile."

So I think all the ad accounts need to be under the same MCC and associated with 1 email and you should be fine.

2. To do this, you just need to hookup your Google Ads account to your Business Profile Manager that houses all your GBP listings. Follow the steps here, under "Link to a Business Profile using an email address". Once you verify the email request, you should have the all the GBP listings you mange synced to the Google ads account. From here, if you create a location extension you have the below options (screenshot). You can group locations together and choose to show only certain locations for certain campaigns, or choose to show all synced locations. Google will most likely show the locations closest to a user based on their location automatically.

hope this helps