Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Got your Suite on backwards? No worries you aren't alone!

Welcome to the Crazy and Suite World of Google+ Local!


Google+ Local is riddled with data issues but the Suite formatting problem is one of the most frustrating.

Did you move your Suite from line 1 to line 2 to comply with Google guidelines?
Then lost your reviews and your ranking? Yep, ain't life Suite?

Dashboard says Suite, MapMaker says #, all your citations say Ste + Google keeps changing your address.
Totally confused? Yep you guessed it. You're in crazytown!

GOOGLE MOVED YOUR SUITE in FRONT OF STREET?
Changed your address from 123 Main Street Suite 101 to 101, 123 Main St.
Yep you are in Google hell now for sure! That's what the following post is about.

The Suite Life of Google Plus Local Address Issues

With Apple in position to steal some of Google’s mobile maps glory, the search giant is starting down a warpath. By boasting to the BBC about the superiority of Google Maps and touting their fancy Ground Truth technology that uses Street View data as an additional factor in verifying Maps data, Google is giving a clear message that they are not taking the replacement lying down.

While I’m sure the battle will be viciously fun to watch, the point that I find interesting is that Google is actually highlighting their error correction capabilities as a selling point.
As someone that has spent more time than they would like reporting errors in G+ Local and editing Map Maker listings, I can assure you this isn’t an area I would necessarily be bragging about.

Joseph Henson in the Search Influence post above really does a great job of highlighting the problems.

I've posted pretty extensively about Suite problems and spend lots of my time in training dealing with all the NAP consistency and address formatting issues.

For those that aren't aware, the problem with the backwards Suite #s is that, that's the way addresses are formatted in Map Maker. Suite first - then street address. Evidently that's the format used throughout most of the world BUT of course that's NOT the way we do it in the US.

Colan recently posted a reply from Google Support telling him they feel his backwards suite issue is a NON issue and if Google wants to put Suite in front of Street address they will. So his client is stuck with: "b105, 5826 West Olive Avenue"
See post here: Suite # Address Format - A Google Employee Response

Here are 2 LONG heated threads I've been involved in over at the MapMaker forum about backwards Suite #s in MapMaker and the address inconsistencies between Places and Maps.

Help a Girl out with a Bad Edit - Suite # in Wrong Place

More Problems With Address Formatting Between Places and Map Maker


I raised a big stink about this a few months ago and got the Places team and MM team to start discussing how to make some of these address inconsistencies between products less of an issue. That was back in the Vanessa days. Just recently we started talking to Jade about it again who is trying to interface with the MM team to improve things.

In the meantime, if you work on Places/G+ Local for clients you are just stuck with a hornet's nest of Google address formatting problems. That's just the suite and crazy way it is!
 
Joined
Jul 23, 2012
Messages
496
Reaction score
144
Linda, the discussion on that second MM thread is outrageous! So long, it is like a soap opera:eek:. I just can't believe that Google can't get this right. Different countries do things differently. Google needs to reflect that. No one in the US puts a suite number first...no one but Google.
 
Similar threads
Thread starter Title Forum Replies Date
L The Crazy SUITE World of Google Local Address Problems NAP, Categories, Dashboard Data 3
RattlingTram Am I doing something crazy wrong with citations? Citations 8
T Client Getting Review Spammed Like Crazy - Any Additional Tips? Local Reviews 11
Garrett Sussman How To Turn Your Reviews Into Web Copy That Converts Like Crazy Local Reviews 2
H Am I crazy? Google analytics problem (or penalty)? Local Search 2
Colan Nielsen What's With the Crazy One-Box? Local Search 5
Linda Buquet Cool Trick/Tool for Cross Checking the Crazy Local Stack Changes & More Local SEO Tools & Software 3
Linda Buquet Crazy High Conversion Rates via Phone - 75% of Calls from Mobile Now Local Search 0
Linda Buquet MUST WATCH! Crazy Good Local SEO Video - Greg Gifford Local Search 6
Linda Buquet Pigeon Analysis - New Insights about this Crazy Google Local Algo & the Constant Flux Google My Business & Google Maps 50
RobinOctane Get Listed Going Crazy Or Is It Just Me? Local Search 7
Colan Nielsen Crazy serp! Organic SEO 6
Linda Buquet What Hollywood can Teach you about the CRAZY World of Local Search Local Search 5
Linda Buquet Crazy Google Local Page Name Conundrum - Clearing the Confusion Google My Business & Google Maps 31
J Crazy Blackhat Example Ranking Puzzles 9
JoyHawkins Crazy Blackhat Example Ranking Puzzles 9
Jason_Parks1 How Should I Structure Suite Numbers with a New Office? Moving or Name Changes 1
E Shared Medical Office Suite Google My Business & Google Maps 10
Adam Kaufman Yext Class Action Suit? Local Search 22
B Suite Naming Conventions for Google Places Google My Business & Google Maps 2
onebluesummer Experts doing Ste or # or Suite ? Google My Business & Google Maps 1
R My business not visible in maps after making changes in mapmaker to add suite number Local Search 7
HangTenSEO Ste vs. Suite vs. # Citations 2
Garrett Sussman Angie?s List Settles Suit Alleging It Manipulated Reviews for Profit Local Reviews 2
Tim Colling Photographer Files $1B Suit Against Getty for Licensing Her Public Domain Images Local Search 1
Ajay Prasad Google Map Maker doesn't have Suite number for my business. Google My Business & Google Maps 0
O NAP - is suit number in citations can affect local rankings? NAP, Categories, Dashboard Data 4
O NAP - is suit number in citations can affect local rankings? NAP, Categories, Dashboard Data 4
C How to display suite number? Local Search 2
M Does adding a suite # for businesses sharing the same address solve NAP issue? Google My Business & Google Maps 1
K "Suite B" for single location that's two separate businesses? NAP, Categories, Dashboard Data 6
K "Suite B" for single location that's two separate businesses? NAP, Categories, Dashboard Data 6
T Correct NAP for Canadian Businesses with Suite Google My Business & Google Maps 1
T To Change NAP or Not to Change? Suite # on Line 1 NAP, Categories, Dashboard Data 1
Todd McCall To Change NAP or Not to Change? Suite # on Line 1 NAP, Categories, Dashboard Data 1
C Correct NAP with Suite Number Local Search 7
A Doctor sublets suite to Phys Therapists - will their Google Local page hurt doctors Google Duplicates & Merges 3
A Doctor sublets suite to Phys Therapists - will their Google Local page hurt doctors Google Duplicates & Merges 3
Lloyd Silver Would reversed suite/address cause NAP issue Google My Business & Google Maps 1
C GMB Help Center - Suite# Goes on First Address Line NAP, Categories, Dashboard Data 13
Colan Nielsen GMB Help Center - Suite# Goes on First Address Line NAP, Categories, Dashboard Data 13
Linda Buquet Did Google Flip your Suite??? US Consultants Please Read Google My Business & Google Maps 19
Linda Buquet Google Support Call and 4 Hours on FREAKING SUITE #! Mod Squad 4
J I enter suite in the second line, Google changes to # in the first line NAP, Categories, Dashboard Data 16
J I enter suite in the second line, Google changes to # in the first line NAP, Categories, Dashboard Data 16
M Brand New Business: Suite, Ste, or # Preferred? NAP, Categories, Dashboard Data 6
Michael Charvet Brand New Business: Suite, Ste, or # Preferred? NAP, Categories, Dashboard Data 6
Jamie Steigerwald NAP, Citations, Phones, and Suite numbers oh my... Local Search 5
K # vs Suite vs STE NAP, Categories, Dashboard Data 6
K # vs Suite vs STE NAP, Categories, Dashboard Data 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom