More threads by studentoflife


Sep 8, 2021
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New listings often get a little note underneath them that says “New on Google“ with a little blue horn icon next to it. I’m curious if anyone knows specifics surrounding this feature?

I don’t see it all the time so I’m wondering if anyone knows when it shows and when it doesn’t?

I am also curious if there’s any way to search for only these new listings? That would be very useful when spam fighting. From what I have noticed, about 75% of the new listings that carry this badge are existing businesses making additional fake listings for themselves. If I could look only at the new listings it would make that part of spam fighting easier and more thorough.


Local Search Expert
LocalU Faculty
Aug 23, 2014
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This is a feature that Google has been testing for quite some time. I think it's possible they might roll it out because more people are seeing it now compared to a few months ago.

I don't think there is a way to filter based on it (directly on Google) but it might be something to pitch to one of the local SEO tool providers.

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