Sep 1, 2015
Reaction score
Hello everybody!:):):)

We want to share a problem related to a customers of us which is being locally promoted in the last few weeks.

recently we have learned that it is possible to point search engines to other related assets like the local store facebook page or google + belong to a certain store by using the schema.org "same as" property but we find it difficult to know how to implement it correctly, it is also bring out the question what is the best way to implement the rest of the schema.org local properties to get the best results. The customer has 4 different locations in the USA at Nashville, Brentwood, Louisville and Cincinnati and each has its own local page.

if you want to take a look at the code or the page itself you can visit the site at:

home page: Designer Engagement Rings & Jewelry | Genesis Diamonds

Nashville local page: Nashville Jewelry & Engagement Ring Store | Genesis Diamonds

the questions that comes to mind are:

1. what should we implement at the home page? only the general website's shema.org properties like "local business", "place" and its related assets ("same as") or also those of the local stores? Are we supposed to put any schema.org properties of the local stores at all?

2. Is the same is true for the local stores pages? Should we implement all four stores properties in each local page or just the one related to the location the page is targeting? Are any of the general site properties like genesisdiamond.net Google + should be implemented?

3. What about other pages on the website? Should we implement the schema.org properties like "place", "local business" and "same as" in a site-wide manner only for the main website, the local pages as well, the both or none of them?

We will be grateful to anyone how can share his/her past experience and knowledge with us and help us do it in the right way.

Have a good day everybody,

Operad team. ;)
Last edited by a moderator:
Mar 27, 2015
Reaction score
Just looking at the code I few fix these things below:

1) The main site should only show the main address not the other businesses locations & include social profiles, business info etc.

2) Each business location page should use it on unique Json ld tag, currently you use the sitewide tag that shows all locations.

3) Each business location should have a GMB account associated with it. Make sure you have the URL on GMB point to the correct location page URL. And make sure you have unique content for each account.

Here is a list of schema tags:
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Advanced Tips for Getting Local Schema Markup Right! Phil Rozek & David Deering Local Search 8
Ben Walsh Am I asking questions in the right place ? Contact Us Messages 1
Eoghan_MFeed This is SPAM, right? Google Local 101 4
F Boosting GMBs The Right Way Google My Business & Google Maps 2
Ben Walsh How to get the right language to page to show up Ask a LocalU Expert [PRIVATE] (LocalU) 3
PaulSteinbrueck GMB info in right sidebar for Google search? Local Search 5
P The EU - GDPR, Right To Be Forgotten - wants to control search engines globally Recycle Bin 0
djbaxter The EU - GDPR, Right To Be Forgotten - wants to control search engines globally Break Room: Chat and Off Topic 5
Tim Colling This should be moved to a new thread of its own, right? Local Search Experts Forum 4
G My GMB is not in the first page another company is alone in the right page of search Google My Business & Google Maps 2
M Maps Help Needed - Ready to hire the right Google pro! Local SEO Job Board 15
A GMB - New 'Admin Rights' Procedure? Google My Business & Google Maps 9
O Ranking the right page Google My Business & Google Maps 9
Digitaldar How to trigger (GMB?) box on right side of Google SERP for non branded search? Local Search 3
Linda Buquet Google Will Soon Show Type of Business (Category) Right in Map View Google My Business & Google Maps 1
Colan Nielsen The Right Financial Advisor Directory Citations 2
P Google no longer shows ads on right side, adds another ad spot to the top of the SERP Local Search 1
Linda Buquet Local Reviews & Reputation Mini Roundup - Start the New Year Off Right! Local Reviews 3
Klaas Koopman Local SEO For Dentists... hard market right? Consultant's Corner 3
Linda Buquet Tried this for Local Links and Citations? Brilliant for the Right Type of Client Local Search 4
Linda Buquet Google Partnering with Demandforce to Test Appointment Scheduling Right in the SERPs Google My Business & Google Maps 4
Jane Benson Need Right Map Associated with Law Firm Google My Business & Google Maps 4
M Why listing is different on the right side of search Local Search 1
Linda Buquet Happy Birthday to my Right Hand Man - Colan Nielsen Break Room: Chat and Off Topic 9
K Re: Forget TV Reruns - Watch the InsideLocal Search Marathon & Start New Year Right Recycle Bin 0
Linda Buquet ▶ HAPPY - Monday! Guaranteed to kick your week off right! Break Room: Chat and Off Topic 0
Linda Buquet Whoa, New? Edit Right in Knowledge Panel? Or Just a Test??? Google My Business & Google Maps 5
Linda Buquet Unwritten Rule - Be Sure To Set Hours Right in Google My Business Dashboard Google My Business & Google Maps 13
R Multi Location Done Right Google My Business & Google Maps 8
ColoradoChris Getting .EDU and .GOV links the right way? Or is there one? Local Search 19
frank3rd Questions about multiple G+ local pages versus G+ branding. Are we doing this right? Google My Business & Google Maps 5
Linda Buquet My Neck - Dr. David Was Right - Again! Mod Squad 5
RobinOctane 3 Locations Which One to Give Publisher Rights To on Main Site? Google My Business & Google Maps 3
Linda Buquet Google+ Widget Showing up Right in Google SERPs Sidebar Google My Business & Google Maps 0
I Looking for the right SEARCH ENGINE MARKETING Recycle Bin 0
shondarogers What are they doing right? Consistently top 5 in Maps listings Local Search 4
Chris Ratchford Great Article- Insiders Guide To Selecting The Right Local SEO Tools Local SEO Tools & Software 7
rich_marlatt What Wordpress plugins do you recommend for SEO and Schema Markup? Ask a LocalU Expert [PRIVATE] (LocalU) 4
K Correct use of schema Google My Business & Google Maps 2
DaveOzric Schema markup no longer working? Google My Business & Google Maps 4
Koray Tuğberk GÜBÜR Review Schema Mark up and Google My Business Reviews Local Search 4
R Schema markup and dynamic tracking numbers Google My Business & Google Maps 3
Toby 39 Celsius Video Schema Ques: Embed URL vs Content URL Local Search 0
Charles Jenkins SCHEMA For local business with address hidden? Local Search 1
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Barb Davids GMB Listing vs Local Schema Google My Business & Google Maps 8
S What is a relevant Language markup for LocalBusiness Schema Local Search 3
djbaxter Webinar Schema Markup with Martha van Berkel, Wednesday, July 8th, 8am PT/11am ET Events 0
hajnasiewicz WP Schema Plugin Local SEO Tools & Software 6
hajnasiewicz Schema markup competitive analysis Local SEO Tools & Software 7

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom